Growth Marketer
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- Plan and run B2B growth campaigns end to end, from narrative and assets to launch and measurement
- Build and own growth reporting, tracking, and attribution across the funnel
- Connect the GTM stack end to end (e.g. Gong, HubSpot, Salesforce), linking campaign data to pipeline and revenue
- Turn product marketing narratives and assets into paid campaigns across channels (e.g. LinkedIn, Google)
- Work alongside an external ads agency, setting direction and holding campaigns accountable to pipeline goals
- Create campaign visuals, partnering with a designer or producing them directly
- Send weekly segmented emails to prospects, testing subject lines, send times, and offers
- Measure lead growth and campaign impact, recommending which motions to scale or cut
- Define ICP, segmentation, and targeting for outbound and ABM motions
- Partner with the GTM Engineer on AI search visibility (e.g. AEO, SEO) and data enrichment
- 4+ years of hands-on B2B growth marketing experience
- Experience with Gong, HubSpot, and Salesforce, including integrations, tracking, and attribution
- Experience building growth reporting and attribution systems from scratch
- Experience running paid media campaigns across channels (e.g. LinkedIn, Google)
- Familiarity with AI-driven growth tactics (e.g. AEO/GEO, personalization at scale, website de-anonymization)
- Experience with ABM strategy
- Experience with email marketing, including segmentation, sequencing, and A/B testing
- Experience delivering measurable pipeline or revenue results on large-scale campaigns
- Proficiency in demand generation and marketing operations
- Ability to execute across multiple channels in a lean team with minimal guidance
- Ability to bring a clear point of view on growth best practices and set up processes accordingly
- Deep understanding of sales, marketing, and revenue processes and how GTM systems support them
- Availability to work in the Pacific Time Zone (PT)
- Strong communication skills in both spoken and written English
- Startup experience
- Experience working with external ads agencies
- Basic design skills to produce campaign visuals (e.g. Figma, Canva)
- Basic technical or scripting knowledge to collaborate with a GTM Engineer
- Bachelor's Degree in Marketing, Business, or equivalent