Growth Marketing Associate (R-20086)

The Growth Marketing Associate supports the strategy, execution, and optimization of paid social and digital marketing campaigns for the We Are Teachers media brand, education-company clients, and campaigns across additional industry verticals. This role translates brand and client objectives into targeted campaign plans, coordinates creative and audience inputs, monitors performance, and recommends adjustments that improve engagement, conversion, and overall campaign value. The position partners with Sales, client-facing teams, creative, editorial, analytics, and operations to ensure campaigns launch accurately, run efficiently, and deliver clear, measurable results.

Essential Key Responsibilities

• Support paid social strategy for designated client campaigns, including audience targeting, channel recommendations, campaign objectives, budgets, and success metrics.

• Coordinate campaign setup and delivery across paid social platforms and related digital channels, ensuring creative, copy, tracking, targeting, and timing align with the approved strategy.

• Partner with Sales and client-facing teams to translate client goals and campaign briefs into actionable paid social and growth marketing plans.

• Monitor campaign pacing and performance, identify optimization opportunities, and recommend adjustments to audiences, creative, placements, budgets, and calls to action.

• Prepare campaign updates and performance reports that clearly connect results to client objectives and recommended next steps.

• Participate in client calls to review strategy, communicate campaign performance, share insights, and support renewal or expansion conversations.

• Coordinate with creative, editorial, analytics, technology, and operations teams to launch campaigns accurately and resolve delivery issues.

• Maintain campaign documentation, platform requirements, timelines, and reporting inputs to support consistent execution across client accounts.

• Stay current on paid social platform changes, audience trends, creative best practices, and testing

  opportunities that can improve campaign outcomes.

Essential Skills and/or Certifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.

• Minimum of 2 years of experience in paid social, digital marketing, growth marketing, media, campaign management, or a related field.

• Experience supporting client campaigns across paid social platforms, with an understanding of targeting, placements, budgets, pacing, creative formats, and optimization.

• Ability to translate campaign goals into clear channel strategies, KPIs, testing plans, and performance recommendations.

• Working knowledge of campaign measurement, including reach, engagement, traffic, conversion, cost efficiency, and return on investment.

• Strong analytical skills, with the ability to interpret campaign data, identify trends, and explain results in clear, practical language.

• Strong written and verbal communication skills, with the ability to engage effectively with clients, colleagues, and leadership.

• Highly organized with strong project management, time management, and attention to detail across concurrent client campaigns.

• Experience with social advertising platforms, Salesforce, analytics dashboards, project management tools are preferred.

• Ability to document campaign processes and evaluate them for effectiveness, consistency, and efficiency.

• Proficiency in Microsoft Office Suite Skills

• Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.

• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.

• Where applicable, fluency in English and languages relevant to the working market.

Physical Requirements

• Ability to sit, speak and operate telephone and/or computer for long periods of time

• Ability to handle pressure, stressful conditions, and conflict resolution

• Ability to work day, evening and/or weekend hours as needed