Growth Marketing Associate
Thumbtack helps millions of people confidently care for their homes.
Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.
About the Growth Marketing Team
The Growth Marketing team at Thumbtack is an important lever of growth for the company, responsible for acquiring and retaining pros and consumers on Thumbtack via SEO, SEM, paid acquisition, and customer engagement channels. The Growth Marketing team is embedded in a larger highly cross-functional Growth org with Engineering, PM, and Analytics resources to help support its efforts.
About the role
We are looking for a Marketing Ops Associate who is excited to build out impactful marketing campaigns while developing their technical skills in working with automated marketing tools. As part of the Growth Marketing team, you'll be centrally involved in engagement and sales marketing operations – focused on implementation and execution of email, push and in-app campaigns. Our team's scope is increasing this year as we start to support the full integrated marketing team so we expect there may be opportunities for this role to take on tasks outside of what is directly described below. We are looking for someone eager to help design, build, and operate world-class marketing programs.
What you’ll do
Build and execute marketing campaigns across email, push, in-app messaging, and other marketing channels
Run A/B tests across campaigns to identify key levers of growth that we can scale across the program
Help report on the impact of engagement programs, using learnings to iterate and make improvements
Enforce marketing messaging best practices across all channels
Work closely with Creative team to ensure alignment on creative vision and voice across all marketing messaging touchpoints
Constantly optimize our marketing operations processes for more efficient and seamless campaign deployment
In order to be successful, you must bring
1-3+ years of marketing experience, preferably in lifecycle/engagement marketing or marketing ops
Experience working with ESPs and/or a marketing/engagement automation tool (Iterable or Pardot experience a plus)
Ability to pick up new processes and technologies quickly
Excellent project management and communication skills
Precise attention to detail
Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
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