Growth Marketing Lead

Role Objective

The role is centred on growth marketing, paid acquisition, marketing funnels, and conversion optimisation. You will build and manage end to end funnels from ad creative and audience targeting through landing pages, lead capture, nurturing, retargeting, and conversion. This is a role for someone who takes initiative and ownership of their work, and who is accountable for outcomes, not just activity.

Who This Role Is For

We have built a strong marketing foundation and are now looking for someone to help us push it further. Ideally you bring 3 to 5 years of hands-on digital marketing experience and a track record of owning your work end to end. That said, we also welcome ambitious candidates with less experience who are hungry to take on more responsibility, as long as you can show real initiative and results.

Key Responsibilities
Growth and Funnel Management

• Build and optimise customer acquisition funnels across awareness, consideration, conversion, and retention
• Map customer journeys and identify opportunities to improve conversion at each stage
• Develop audience segmentation and messaging strategies for different customer groups
• Design and optimise landing pages, lead capture flows, EDMs, and conversion focused campaign assets
• Build lead nurturing, re engagement, retargeting, and marketing automation workflows
• Conduct A/B testing across audiences, creatives, copy, landing pages, offers, and CTAs
• Analyse funnel performance and implement improvements based on date

Paid Acquisition and Performance Marketing

• Plan, execute, and optimise paid campaigns across Google, Meta, TikTok, and other relevant platforms
• Manage paid search, paid social, display, YouTube, retargeting, and remarketing campaigns
• Manage advertising budgets and allocate spend based on performance
• Monitor key metrics including CPL, CAC, ROAS, conversion rate, lead quality, and revenue contribution
• Use GA4, Meta Pixel, Google tags, and advertising platforms to track and evaluate campaign performance
• Translate campaign data into clear optimisation actions

Content and Creative Execution

• Develop campaign concepts, messaging, and creative angles based on audience insights and performance data
• Plan, film, and edit short form video and visual content for advertising and marketing campaigns
• Create and adapt content for advertisements, landing pages, EDMs, websites, and social platforms
• Write persuasive copy suited to different brands, audiences, and stages of the customer journey
• Test different hooks, formats, offers, and creative approaches to improve campaign performance

Job Requirements

Core Requirements

• Ideally 3 to 5 years of hands-on digital marketing experience with a track record of driving measurable growth. We also welcome ambitious candidates with less experience who can demonstrate strong initiative and ownership
• Bachelor's Degree in Digital Marketing, Communications, Business, or related field
• Experience managing paid advertising campaigns across Google, Meta, or TikTok
• Strong understanding of customer acquisition funnels, customer journeys, lead generation, and conversion optimisation
• Proficiency in analytics and advertising platforms such as GA4 and Ads Managers
• Ability to interpret marketing data and make optimisation decisions
• Strong copywriting skills with the ability to adapt tone, voice, and messaging across different brands and funnel stages

Content Creation Capability

• Experience filming and editing short form video content using CapCut, Adobe Premiere Pro, or equivalent tools
• Able to develop creative concepts for advertising and conversion campaigns
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage

Good to Have

• Experience with marketing automation, CRM, email marketing, or lead nurturing workflows
• Familiarity with SEO and content marketing

What We Are Looking For in You

• A self-starter who takes initiative and ownership from planning through to execution, without close supervision
• Able to manage multiple campaigns across different brands, each with distinct audiences and positioning
• Thinks in customer journeys and funnels rather than isolated campaigns
• Data-driven and confident making decisions based on performance
• Detail-oriented with high standards for both content and performance

Working Arrangement

• Hybrid Working Arrangement
• Tuesday to Saturday, 10:00am to 7:00pm
• Rest days: Sunday and Monday
• Office based at Pasir Panjang

Application

Click “Apply Now” and submit your resume together with a portfolio of relevant work. Shortlisted candidates will be contacted within 5 working days.