Growth & Marketing Lead

Own user acquisition and growth for the Mexico market: paid, influencer, referral, and organic channels.

Responsabilidades:

• Paid marketing across Meta, TikTok, Google: budget, creative testing, CAC/LTV
• Referral program, influencer campaigns, and organic growth loops
• Community channels: Facebook groups, WhatsApp, activations
• Attribution and measurement (Branch.io, ad platforms, internal data)
• Campaign execution: bilingual copy, landing pages, push campaigns

Requirements

• Proven experience growing a consumer product in Mexico
• Hands-on paid marketing: managed real budgets, can show results
• Strong analytical skills: cohorts, CAC, activation, retention
• Able to execute directly, not just manage agencies
• Heavy AI tooling user
• Fluent Spanish and English
• Mexico City preferred