Growth Marketing Lead

About the team

Nothing makes hardware people actually care about and millions of them do. The next chapter is software: paid products in AI productivity, a category full of well-funded incumbents moving fast. A great product alone won't win it. Someone has to find the people who'll pay, and build the engine that grows revenue from there.

This is a role for someone who wants to shape how growth works for our new products. You'd be joining as the biggest decisions are still being made: how we position paid software from a brand built on hardware, which motions turn one of the strongest communities in consumer tech into subscribers, and how we launch against established players on dates that ride alongside our keynotes. You'll have a seat at the table for all of it, co-authoring the strategy with senior leadership and then building it with your own hands.

This is a role for someone who wants to shape how growth works for our new products. If that pulls at you rather than worries you, keep reading.

What you'll do

• Own the go-to-market for our new software products end to end, including positioning, messaging, channels, and sequencing, and own the revenue number that results.
• Design the motions that turn millions of engaged hardware users into software revenue, working closely with our brand and marketing teams.
• Build the growth engine hands-on: lifecycle and CRM, product-led loops, content, community, and paid where it earns its CAC.
• Define who we're for: identify and segment our target prosumers, learn what they'll pay for and why they'd switch, and feed that signal back to your Product Manager partner so positioning and product evolve together.
• Own growth analytics: define the funnel, make channel and spend decisions from CAC and LTV data rather than instinct
• Shape the playbook: the metrics, stack and operating rhythm you help define will outlive any single campaign and guide how we grow from here.
• Take on high-stakes GTM projects across Nothing's wider portfolio, and ship launches against keynote dates.

What we're looking for

• You've been the first before, first growth or marketing hire, or founding team, at a company that scaled. You know the difference between building the machine and operating inside one.
• You've grown revenue for a consumer or prosumer subscription product: self-serve, individual buyers, freemium funnels.
• You've owned go-to-market for a product launch, not just run campaigns inside an established engine. You made the strategy calls and lived with the results.
• You've worked in a small team, building the stack with your own hands, and holding the work to a high bar. Big-company experience is welcome when it comes paired with genuine 0→1 building.
• You're fluent in CAC, LTV, payback and cohort retention.
• You've created metrics, stacks, playbooks other people still use. You've also taught organisations what growth marketing is, and worked well alongside established brand and marketing teams.
• You know what to prioritise and sequence. We'll want to hear what you deliberately chose not to do, and why it was the right call.

• Location: London (Kings Cross & Farringdon offices).
• Working Pattern: This is a full-time, in-office role (5 days a week). We move fast, and that means being physically present. We design flexibility around personal needs, but we focus on the magic that sparks when we’re all in the same room.