Growth Marketing Lead

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Own and build the full growth marketing function for a B2B software business, setting strategy, channels and measurement from the ground up. Begin as a hands-on individual contributor with some team support, reporting to senior leadership, with room to move into broader marketing leadership over time.

What you'll do

- Design and launch a growth program from scratch, including strategy, KPIs and an account-based marketing approach aimed at large enterprise accounts.

- Bring structure and clear goals to field events and conferences so they work as a dependable pipeline source.

- Find, test and develop new channels for pipeline generation and customer acquisition, managing a sizeable annual budget.

- Shape the company's brand voice and market presence.

- Work closely with sales and executive leadership to align marketing programs with long enterprise sales cycles and commercial targets.

Requirements

What we're looking for

- Around 5 to 8 years of marketing background, including growth roles.

- Hands-on use of AI tools in daily work, or a strong curiosity about them.

- A history of marketing to large enterprise customers with significant revenue and many locations.

- A track record of building and scaling a B2B growth engine from scratch at an early-stage startup, owning pipeline across events, account-based marketing and new channels.

- Accountability for the financial performance of the marketing funnel, from acquisition cost through to return on spend and contribution to revenue.

- Working knowledge of paid media, search marketing, lifecycle marketing and account-based marketing.

- Comfort working Pacific hours and collaborating with a team in Southeast Asia.

Bonus points

- Background in vertical SaaS or AI companies, or in healthcare or hospitality technology.

Benefits

Compensation and benefits

- Base salary: USD 168,000 per year

Location and work model

- Remote (US)

- Full-time