Growth Marketing Manager
Description
The core responsibilities for the job include the following:
Campaign planning and execution:
- Plan campaigns from idea to launch, including briefs, messaging, and timelines.
- Use AI to write the content campaigns depending on email series, landing page copy, social posts, blog posts, and guides.
- Coordinate events, webinars, and speaking opportunities, including submissions, scheduling, and logistics.
- Work with subject matter experts to gather input and keep all content clinically and technically accurate.
Outbound and lead generation:
- Build and clean target account and contact lists using Clay, Apollo, Seamless. AI, and other data sources.
- Verify emails and own list quality.
- Use signal data, such as intent, hiring, tech stack, website visits, and engagement signals, to prioritize accounts, time outreach, and personalize sequences.
- Write personalized outreach sequences, then set up sending and tracking.
- Monitor deliverability and fix issues before they affect results.
- Build and improve automated research and outreach workflows.
Paid and social:
- Run and adjust paid ads and social promotion.
- Test new ad channels and decide what to scale or stop.
- Track which target accounts engage with our content and ads, and pass those signals to sales.
Website and positioning:
- Lead the Jeeves website revamp and ongoing maintenance, including page structure, messaging, and copy.
- Maintain a central source of truth for Jeeves capabilities and benefits.
- Coordinate the video and creative assets the website depends on.
Sales enablement and reporting:
- Build and standardize sales collateral and decks.
- Share account intelligence, website visitor data, and content performance with sales.
- Create other enablement resources as sales needs them.
Product communications, customer stories, and market intelligence:
- Manage communications for Jeeves feature releases.
- Plan and structure customer story interviews with customers.
- Gather and share competitive intelligence.
Requirements:
- At least 3 years (ideally 3 to 6) of hands-on growth, demand generation, or outbound marketing experience, preferably in B2B SaaS.
- A track record of generating a qualified pipeline
- Strong hands-on experience with Clay, Apollo, and Seamless. AI, or similar tools, for list building, enrichment, and verification.
- Experience using signal data to prioritize accounts and to time and personalize outreach.
- Hands-on experience with Smartlead.ai or similar sending tools, including setting up sequences, sending, and tracking, and monitoring deliverability and fixing problems when they appear.
- Daily, practical use of AI in your work, and at least one thing you have automated end-to-end, such as a Clay table, a Grok Bot or Claude-based agent, or automation, or a similar build.
- Experience running and optimizing LinkedIn Ads.
- Experience reporting on campaign and website performance in GA4.
- Clear, persuasive writing across outreach, email, landing pages, and social.
- Comfort with numbers: you can read a funnel, set a baseline, run a test, and make a call.
- The judgment to own a plan, set priorities, and work with sales, product, and subject matter experts without close supervision.
Nice-to-haves:
- Experience marketing to hospitals, health systems, or other healthcare IT buyers.
- Experience selling into enterprise buying committees with long sales cycles.
- Experience running and optimizing Meta Ads and Google Ads.
- Experience writing long-form content, such as blog posts and guides.
- Hands-on experience with a CRM.
- Experience owning website page structure, messaging, and copy updates.
- Event, webinar, or conference marketing experience, including speaking submissions.
- Experience with account-based marketing and using engagement signals to prioritize accounts for sales.
Tool stack we use:
- Data and enrichment: Clay, Apollo, Seamless. AI.
- Outreach and sending: Smartlead.ai (sequencing, sending, deliverability monitoring).
- AI and automation: Grok Bots and Claude (plus AI steps inside Clay).
- Paid and social: LinkedIn Ads, Meta Ads, and Google Ads.
- Analytics: GA4.
- CRM: Experience with any major CRM is fine.