Growth Marketing Manager
Posted Updated 3
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Description
- Track, report and analyze key account metrics weekly, monthly and quarterly. Generate Data Studio reports and turn into actionable insights that will accelerate performance.
- Maximize profit by managing campaigns on-time and on-budget.
- Identify opportunities for clients and identify areas of improvement to maximize performance.
- Develop strategies and tests to improve landing pages on web.
- Own the optimization and management of paid search & paid social campaigns including structure & targeting improvements, search term mining, keyword expansion, landing page testing and improvement of bid management.
- Increase app downloads through the iTunes and Google Play app stores by leveraging creative testing, keyword testing, editorial partnerships and paid ads to grow impressions, product page views and downloads.
- Develop inbound marketing strategies and work with copywriters to create blog entries, social media posts and premium content aimed at driving traffic, lead generation, online visibility, and user engagement.
- Setup tracking tags and implement tracking strategy using Google Tag Manager and Google Analytics.
- Bachelor’s degree.
- 1-2 years working experience.
- High attention to detail and the ability to set and hit project deadlines.
- Experience with main digital marketing channels - SEO, paid search, display advertising and or social marketing either as part of a marketing team or at an agency.
- Good communication skills (both for technical and non technical audiences).
- Practice in Excel for marketing purposes (pivot tables, vlookups, basic modeling).
