Growth Marketing Manager - Demand Generation
About Huzzle
At Huzzle, we connect elite remote professionals with fast-growing companies across the UK, US, Canada, Europe, and Australia. Our clients range from early-stage startups to established SaaS and eCommerce businesses. When you join through Huzzle, you're placed directly with a client as part of their in-house team. No outsourcing layers, just impactful work with global visibility.
Role Type: Fractional (12 days a month)
Engagement: Independent Contractor
About the Company
Our client is a growth-focused consulting and marketing partner working with established SME businesses to scale revenue through modern, data-driven marketing strategies. They specialise in building high-performance demand generation engines that align marketing directly with revenue outcomes.
Job Summary
We are hiring a highly strategic Growth Marketing Manager / Demand Generation Manager to lead and execute full-funnel marketing strategies for B2B clients.
This is a fractional remote marketing role focused on building scalable demand generation systems, driving qualified pipeline, and accelerating revenue growth using AI-powered workflows and modern marketing frameworks.
You will collaborate closely with content, sales, and leadership teams to turn thought leadership into high-converting campaigns and measurable business outcomes.
Key Responsibilities
- Demand Generation Strategy
- Develop and execute end-to-end B2B demand generation strategies aligned with revenue targets
- Design and optimise full-funnel marketing journeys (awareness → acquisition → nurture → conversion)
- Build scalable pipeline engines that consistently generate qualified leads
- Leverage AI tools and marketing technology to improve campaign performance and efficiency
- Campaign Management & Execution
- Plan and execute multi-channel campaigns (LinkedIn, email, paid media, outbound)
- Manage and optimise LinkedIn performance marketing campaigns
- Develop high-converting lead magnets (reports, guides, insights)
- Implement Account-Based Marketing & Sales (ABM/ABMS) strategies
- Build structured lead nurturing and prospecting campaigns
- Collaboration & Alignment
- Partner with content teams to convert thought leadership into demand-driving assets
- Align closely with sales, recruitment, and business development teams
- Collaborate with internal SMEs and external partners to deliver campaigns
- Marketing Operations & Automation
- Implement and manage marketing automation workflows
- Optimise usage of CRM and automation platforms
- Continuously improve landing pages, funnels, and conversion paths
- Analytics & Performance
- Track and report on pipeline contribution, lead volume, and ROI
- Monitor KPIs such as CPL, conversion rates, and engagement metrics
- Use data-driven insights to continuously refine campaign performance
Requirements
- Requirements
- 10+ years experience in B2B demand generation, growth marketing, or digital marketing
- Proven success building pipeline-generating marketing systems
- Strong expertise in Account-Based Marketing (ABM/ABMS)
- Experience in technology, consulting, or professional services industries
- Deep understanding of B2B buyer journeys and marketing funnels
- Hands-on experience with CRM and marketing automation tools
- Strong analytical and data-driven mindset
- Excellent collaboration and stakeholder management skills
- Preferred Tools & Platforms
- Marketing Automation: HubSpot, Marketo
- CRM Systems: Salesforce, HubSpot, MS Dynamics, Pipedrive
- Analytics & reporting platforms
Benefits
💻 Fully Remote: Work from anywhere with international teams
🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Compensation: £699 base