Growth Marketing Manager

Location: Onsite – Bedford, TX

Department: Marketing

Reports to: VP, Sales

Position Summary

The Growth Marketing Manager drives customer acquisition, lead generation, and revenue growth by developing, executing, and optimizing digital marketing strategies across paid media, website and landing page conversion, and marketing performance measurement. This role leverages data, testing, and analytics to improve marketing effectiveness, maximize return on investment, and provide visibility into marketing’s contribution to lead generation, pipeline growth, and revenue through reporting, attribution, and performance insights.

Duties and Responsibilities

• Develop, execute, and optimize digital customer acquisition strategies across paid and emerging channels to drive qualified lead generation, customer acquisition, and revenue growth.
• Manage paid media performance, budgets, and conversion initiatives while analyzing customer behavior, market trends, and campaign performance to maximize marketing effectiveness and return on investment.
• Own website lead generation and conversion performance through landing page strategy, user experience improvements, A/B testing, and ongoing conversion rate optimization initiatives.
• Analyze website and campaign performance data to identify growth opportunities and improve lead generation outcomes.
• Develop and maintain marketing measurement frameworks, attribution models, dashboards, and executive reporting that provide visibility into lead generation, pipeline contribution, revenue attribution, and marketing ROI.
• Monitor acquisition costs, conversion rates, lead quality, and revenue contribution while presenting performance insights and recommendations to support data-driven decision-making and marketing investment priorities.
• Establish audience segmentation, lead scoring, lead nurture, and measurement requirements to optimize lead generation, qualification, and customer acquisition performance.
• Collaborate with Sales leadership and external partners to improve lead quality, conversion outcomes, pipeline performance, and revenue growth.
• Perform responsibilities in a manner consistent with DOT Compliance Group’s purpose and core values.
• Regular attendance is an essential function of the job.
• Other duties as assigned.