Growth Marketing Manager
Description
Key Responsibilities:
- Develop and execute comprehensive SEO and organic growth strategies to improve search rankings, website traffic, and customer acquisition.
- Lead Technical SEO initiatives, including site architecture optimization, crawlability, indexing, page speed improvements, schema markup implementation, and mobile optimization.
- Drive GEO (Generative Engine Optimization) and AI Search strategies to improve brand visibility across AI-powered search engines and generative search platforms.
- Conduct keyword research, competitor analysis, backlink opportunities, and content gap assessments to identify growth opportunities.
- Collaborate with content, product, engineering, and marketing teams to create and optimize search-friendly content aligned with user intent and business objectives.
- Monitor, analyze, and report SEO and organic growth performance using tools such as Ahrefs, SEMrush, Google Search Console (GSC), and Google Analytics 4 (GA4), providing actionable recommendations.
- Work closely with global stakeholders and cross-functional teams to align organic growth initiatives with broader business goals and ensure effective execution.
Required Qualifications:
- 6-10 years of experience in SEO, Growth Marketing, or Organic Acquisition roles.
- Proven experience driving organic traffic growth in B2C digital businesses, marketplaces, fintech, or consumer internet companies.
- Strong expertise in Technical SEO, GEO/AI Search, and organic growth strategies.
- Hands-on experience with Ahrefs, SEMrush, Google Search Console (GSC), and Google Analytics 4 (GA4).
- Strong analytical, communication, and stakeholder management skills.
- Experience working with international teams or global stakeholders is preferred.
Preferred Skills:
- Understanding of AI-powered search ecosystems and emerging search trends.
- Experience managing large-scale SEO programs with measurable business impact.
- Data-driven mindset with the ability to translate insights into growth opportunities
