Growth Marketing Manager
About the role:
At Intent Solutions Group, we’re looking for a hands-on Growth Marketing Manager to lead the development of our demand generation and growth efforts in the US market.
The main goal of this role is to turn target accounts, buying signals, and marketing engagement into qualified executive conversations, sales opportunities, and revenue. Content, SEO, and paid campaigns will support this goal, but they are not the primary focus.
You will work closely with our CEO and sales team, owning the full process from strategy and campaign design to hands-on implementation, measurement, and optimization.
Key responsibilities
Build and manage account-based demand generation programs for defined target accounts and decision-makers.
Develop nurture journeys across LinkedIn, email, executive content, referrals, partnerships, and other relevant channels.
Design lifecycle stages, lead and account scoring, automation, sales handoffs, attribution, and pipeline reporting.
Monitor buying signals and account engagement to identify the right moments for personalized outreach.
Build founder- and executive-led LinkedIn programs that generate relevant conversations.
Work closely with sales to improve lead quality, MQL-to-SQL conversion, and pipeline contribution.
Use GenAI for research, signal monitoring, personalization, workflow automation, reporting, and campaign execution.
Create or coordinate supporting assets, including case studies, landing pages, email sequences, and sales materials.
Measure success through qualified meetings, opportunities, pipeline, CAC, and revenue, not only traffic or engagement.
What we’re looking for
4–6+ years of hands-on experience in B2B growth marketing, demand generation, revenue marketing, or marketing operations.
Experience in IT services, software development, SaaS, technology consulting, or another complex B2B environment.
Proven ownership of an end-to-end demand generation system, from target-account selection to qualified pipeline.
Practical experience with ABM, nurturing, lead or account scoring, automation, attribution, and sales handoff.
Demonstrated results in qualified meetings, SQLs, opportunities, pipeline, or revenue.
Experience with HubSpot or a comparable CRM and marketing automation platform.
Practical use of GenAI beyond content creation, including research, personalization, signal detection, and workflow automation.
Excellent written and spoken English, with the ability to communicate naturally and professionally with US-based clients and company leadership. Strong attention to the quality and authenticity of external copy, including the ability to identify and refine generic, awkward, or obviously AI-generated content.
Strong ownership, analytical thinking, and the ability to work independently.
Additional advantages
Experience building demand generation systems from the ground up.
Founder-led or executive-led marketing experience.
Experience with referral, partner, VC, or community ecosystems.
Strong skills in consultancy positioning, case studies, SEO/GEO, content, or paid acquisition.
What we offer
Ownership of the company’s demand generation and revenue marketing systems.
Direct collaboration with the CEO, sales team, and business leaders.
An international environment working with US-based clients.
A hybrid working model with regular time in our Lviv office.
18 working days of paid vacation, 10 paid sick days, and Ukrainian public holidays.