Growth Marketing Manager

Growth Marketing Manager, AI, Creative Strategy & Demand Generation

Company: ManageCasa, Inc. | Powered by Minii AI
Location: San Francisco, CA
Employment Type: Full-Time
Work Arrangement: Hybrid and 4 days per week in our San Francisco office

About the Role

Are you a creative marketer who loves thinking outside the box and turning bold ideas into real sales opportunities?

ManageCasa is seeking an experienced, strategic, and results-driven Growth Marketing Manager who understands that marketing is more than content, advertising, and social media. Marketing is the voice of our company and a key driver of sales growth.

We are looking for someone who challenges traditional marketing approaches, brings fresh ideas, understands competitive positioning, and knows how to transform creative campaigns into qualified leads, product demonstrations, and revenue.

This is a hands-on role for someone who can think strategically, write persuasively, execute creatively, and wear many hats.

We are entering a new era of marketing driven by AI search, evolving customer behavior, and creative digital strategies. We want someone who can help ManageCasa lead in the HOA and community association management software industry.

Key Responsibilities

Growth Strategy & Lead Generation

• Develop creative marketing campaigns that generate qualified leads, demo requests, and sales opportunities.

• Build integrated growth strategies connecting marketing activities directly to sales pipeline and revenue.

• Think beyond traditional campaigns and continuously test new ideas, messaging, and acquisition channels.

• Collaborate with Sales to improve lead quality, conversion, and customer acquisition.

SEO, AI Search & Competitive Positioning

• Develop competitive keyword strategies targeting HOA and community association management software.

• Understand the keyword battlefield and identify opportunities to compete with AppFolio, Vantaca, CINC Systems, FRONTSTEPS, Enumerate, Buildium, and Yardi.

• Work with the SEO team to improve Google rankings, organic traffic, and high-intent lead generation.

• Develop strategies to strengthen ManageCasa's visibility across AI-powered search platforms, including Google AI Overviews.

• Position ManageCasa and Minii AI where potential customers research and compare software solutions.

Creative Campaigns, Content & Messaging

• Develop original marketing campaigns, compelling headlines, landing pages, email sequences, and advertising messages.

• Serve as the creative voice of ManageCasa, translating product features into clear customer benefits.

• Write persuasive content that attracts prospects and motivates them to take action.

• Build creative strategies that differentiate ManageCasa from competitors.

• Coordinate with Social Media and SEO teams to maintain a unified brand and growth strategy.

Trade Shows, Partnerships & Webinars

• Develop creative trade show campaigns that generate qualified leads and sales opportunities.

• Plan partner webinars, co-marketing campaigns, and industry outreach initiatives.

• Create strategies for event promotion, lead capture, and post-event conversion.

• Collaborate with Sales to maximize return on marketing investments.

Marketing Performance & Accountability

• Track qualified leads, demo bookings, campaign conversion rates, and sales pipeline contribution.

• Analyze marketing performance and continuously improve campaign effectiveness.

• Take ownership of strategy, execution, and measurable business results.

Required Qualifications

• 4+ years of experience in growth marketing, demand generation, digital marketing, or software marketing.

• Proven ability to develop creative campaigns that generate qualified sales leads.

• Strong strategic thinking, creativity, and passion for marketing innovation.

• Excellent writing, storytelling, communication, and content development skills.

• Experience with SEO, keyword research, competitor analysis, and digital marketing.

• Understanding of AI search trends and evolving marketing technologies.

• Experience coordinating social media, SEO, paid advertising, and email campaigns.

• Strong understanding of the relationship between marketing and sales.

• Experience with HubSpot, Google Analytics, or similar marketing tools.

• Self-driven, resourceful, hands-on, and comfortable wearing many hats.

• Ability to work 4 days per week in our San Francisco office.

Preferred Qualifications

• Experience marketing SaaS, AI-powered software, PropTech, or property management solutions.

• Knowledge of HOA or community association management software.

• Experience with competitive positioning, AI search optimization, and demand generation.

• Experience developing trade show, webinar, and partner marketing strategies.

What We're Looking For

We want someone who:

• Loves marketing and brings fresh, original ideas.

• Thinks outside the box instead of following the same old playbook.

• Sees the bigger picture and connects marketing, SEO, social media, AI search, and sales.

• Understands the competitive landscape and knows how to position ManageCasa to win.

• Takes initiative and ownership without waiting for detailed instructions.

• Turns creative strategies into measurable leads, pipeline, and revenue.

Why Join ManageCasa?

ManageCasa is transforming HOA and community association management with an all-in-one software platform powered by Minii AI.

You'll have the opportunity to shape our marketing strategy, develop innovative campaigns, and directly contribute to company growth in the evolving AI-powered software market.

If you're a creative, strategic marketer who loves building campaigns, challenging conventional thinking, and turning marketing into sales growth, we'd love to hear from you.