Growth Marketing Manager

About the company
Our client is a US-based HR tech company building an all-in-one platform for global workforce management: HRIS, global payroll, Employer of Record and contractor payments. It helps companies hire, pay and manage people in other countries without opening local entities. The company is scaling and wants to turn that momentum into a predictable, measurable pipeline.

About the role
This is a hands-on role with full ownership of growth. You will run paid acquisition yourself, build demand generation for mid-market and enterprise buyers, and work directly with Sales and Leadership. Marketing budget grows with the pipeline it generates, so results matter more than spend.

Responsibilities
Own and optimize growth channels across paid and organic
Plan, launch and manage paid search, paid social and retargeting campaigns end to end
Build demand generation programs for mid-market and enterprise accounts with longer, multi-stakeholder buying cycles
Drive lead flow and build a repeatable pipeline of qualified leads
Set up tracking, attribution and reporting so every dollar of spend is accountable
Run continuous experiments on creative, audiences, channels and landing pages
Work with Sales on lead quality, handoff and conversion
Manage budgets, forecast against pipeline targets and report on CAC, CPL and ROI

Requirements
5+ years in growth marketing
Hands-on paid acquisition experience: you have personally run campaigns in Google Ads, LinkedIn Ads and Meta, not only managed an agency or a team
B2B demand generation for mid-market or enterprise clients (multi-stakeholder buying committees, long sales cycles)
Strong analytics: attribution, dashboards, CAC, CPL, ROI
Track record of efficient results, with numbers to show what you moved
Self-directed, comfortable with ambiguity and a fast startup pace
Ability to work US time zone hours
Experience marketing global payroll, EOR, HR tech or workforce management products is a strong advantage

What we offer
Stock options (level depends on seniority, discussed during interviews)
Fully remote, full-time
Full ownership of the growth function and direct impact on company growth
Close work with Sales and Leadership, with a realistic path to building and leading a team
Focus on mentorship, professional development and work-life balance