Growth Marketing Manager, Paid Social
Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.
We are looking for an experienced Growth Marketing Manager to own all things paid social. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of the channel while deploying a paid strategy for influencers.
You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.
What You'll Do
Paid Social
- Lead strategy for paid social and test and learn roadmap
- Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
- Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
- Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
- Scale our new TikTok program and identify key optimization and creative opportunities
Influencer Marketing
- Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
- Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
- Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
- Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics
Who You Are:
- 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
- Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
- Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
- Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
- Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
- Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.
- Comfort spinning up content to post on social is a plus
Security Notice: Everlywell never requests fees, payment, or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @everlywell.com or @everlyhealth.com. To ensure your application is secure, always apply directly through our official careers page at .
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- Do any of your immediate family members have an employment, consulting, or other financial relationship with Everly Health or any of its subsidiaries? choose one
- Are you authorized to work in the US? choose one
- Will you now or in the future require a sponsorship? choose one
- Do you currently work at or have you ever worked at Everly Health? choose one
- Did a current Everly Health employee refer you to the role? choose one
- If yes, please name the employee that referred you written answer · optional
- Do you have any employment, consulting, occupation, or board-service obligations that would interfere with your ability to work full-time for Everly Health or that would conflict with the business, goals, or mission of Everly Health? choose one
- If yes, please briefly describe those obligations written answer · optional
- Have you ever worked for a State agency and been involved, in any capacity, in the process of procurement of goods or services, selection of vendors, or contract management? choose one
- If yes, please describe written answer · optional
- What monthly paid social budgets have you worked with? choose one
- Has CAC or ROAS been your primary KPI for your program? choose one
- How many years of experience do you have? choose one
- What compensation are you targeting? written answer
- Everlywell operates in a hybrid model in Austin, TX. Employees are required to be in office 3 days a week (Tuesday - Thursday). Are you able to work out of our Austin office? If you are not located in ATX, are you willing to relocate? choose one