Growth Marketing Manager

We are looking for an experienced Growth Marketing Manager who can take ownership of customer acquisition and growth channels.

Responsibilities:

Develop and execute a growth marketing strategy focused on customer acquisition and scaling growth channels.
Identify, test, and launch new acquisition channels and growth opportunities.
Develop SEO initiatives and identify opportunities to increase organic traffic.
Analyze and optimize performance marketing activities (paid campaigns, traffic acquisition, conversion rates).
Work with marketing analytics: analyze traffic sources, funnels, user behavior, and channel performance.
Manage influencer marketing activities and collaborate with opinion leaders to develop new promotion channels.
Develop PR initiatives and external partnership marketing activities.
Organize and coordinate company participation in relevant industry conferences, exhibitions, and professional events.
Identify networking opportunities, build industry relationships, and represent the company at relevant events.
Develop affiliate marketing channels, work with CPA networks, and manage partnership programs.
Identify growth opportunities within fintech, Web3, crypto, and other technology-driven industries.
Build and implement marketing automation processes to improve efficiency and scalability.
Establish tracking and reporting processes to measure marketing performance and support data-driven decisions.
Continuously test growth hypotheses, analyze results, and scale successful marketing channels.
Collaborate with business, product, sales, and other teams to achieve company growth objectives.

Requirements:

Proven experience in Growth Marketing, Performance Marketing, Digital Marketing, or a similar role.
Strong understanding of SEO fundamentals and organic growth strategies.
Hands-on experience with paid acquisition channels and performance advertising.
Understanding of marketing analytics, funnels, attribution, and conversion optimization.
Experience working with influencers, PR, and partnership channels.
Experience with affiliate marketing, CPA networks, or traffic arbitrage is a strong advantage.
Ability to work with data and make decisions based on measurable results.
Nice to Have
Experience in fintech, Web3, crypto, payments, or other technology-driven industries.
Experience with high-risk / grey verticals.
Existing network within affiliate, performance marketing, or fintech communities.
Experience building automated marketing processes and scalable systems.