Growth Marketing Manager
Posted Updated 3
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Description
- Develop, deploy and analyze and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native and exploratory channels.
- Coordinate with BI, content, copy, creative, brand marketing and SEO teams to ensure acquisition campaigns align appropriately with other public facing campaigns and insightful tracking/reporting is available.
- Manage high scale budgets with various platforms, adhering to strict ROI disciplines.
- A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS.
- Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current.
- Minimum of 3-5 years of experience working on direct response, B2C campaigns with seven or eight figure annual budgets.
- Must be an expert at utilizing Google Analytics, Tableau (or similar) and other online advertising, competitive research and analytics tools.
- Must be strong with Excel, with the ability to aggregate and pivot data to derive data driven decisions.
- Must have strong communication and presentation skills (PPT or Keynote).
