Growth Marketing Manager

# Growth Marketing Manager ## Company Overview Esca Consumer Health Pvt. Ltd. is a new-age consumer health brand focused on empowering modern lifestyles with clean, conscious, and science-backed wellness products, primarily targeting kids and families. The company emphasizes preventive care, innovation, and building health-conscious communities. ## Job Summary The Growth Marketing Manager will lead growth initiatives across direct-to-consumer (D2C) channels, primarily focusing on the company’s website. This role involves owning end-to-end performance marketing, driving customer acquisition, and scaling revenue through data-driven, measurable experiments. The manager will collaborate cross-functionally to optimize marketing efforts and enhance customer engagement. ## Responsibilities - Own and manage paid campaigns across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), and programmatic advertising platforms. - Optimize key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate (CVR), and Average Order Value (AOV). - Collaborate with designers and content teams to develop high-converting ad creatives and landing pages. - Manage website funnel performance and implement Conversion Rate Optimization (CRO) strategies. - Set up and monitor analytics dashboards using Google Analytics 4 (GA4), Looker Studio, and Shopify Analytics. - Track the end-to-end customer funnel and consumer journey to generate actionable weekly and monthly reports. - Plan and execute retention and lifecycle marketing campaigns via email and SMS using tools like Klaviyo and WebEngage. - Create customer segments for retargeting and reactivation efforts. - Support loyalty programs, subscription models, and referral campaigns. - Test new acquisition channels such as influencer-to-performance marketing and affiliate marketing. - Conduct A/B testing on creatives, landing pages, and calls-to-action (CTAs). - Collaborate with product and technology teams to develop growth loops and product-led marketing strategies. ## Qualifications - Prior experience working with direct-to-consumer (D2C) brands or wellness/consumer health brands is highly preferred. - Strong understanding of digital and offline marketing tools and platforms. - Excellent creative judgment and content sensibility with a consumer-first mindset. - Ability to work effectively across product, design, sales, and technology teams. - Strong storytelling skills with an eye for aesthetics and an ear for consumer trends. ## Preferred Skills - Experience with performance marketing across multiple digital platforms. - Proficiency in analytics tools such as GA4, Looker Studio, and Shopify Analytics. - Familiarity with email and SMS marketing platforms like Klaviyo and WebEngage. - Knowledge of growth hacking techniques and experimentation frameworks. - Ability to manage and optimize customer lifecycle and retention strategies. ## Experience - Experience in growth marketing roles, preferably within D2C or consumer health sectors. - Demonstrated success in managing paid campaigns and optimizing marketing funnels. - Proven track record of running data-driven marketing experiments and scaling revenue. ## Environment - Location: Corporate Office – Bangalore, Karnataka. - Work setting involves collaboration with cross-functional teams including product, design, sales, and technology. - The role is focused on digital marketing channels with a strong emphasis on data analytics and performance optimization.