Growth Marketing Manager
You will own how Startale App reaches, converts, and retains users. You will lead product go-to-market for launches and feature releases, run acquisition and lifecycle growth across organic, community, and paid channels, design experiments and A/B tests, translate technical updates into user-facing content, analyze growth metrics, and deliver compliant marketing for Japan.
Responsibilities
- Own go-to-market strategy for Startale App launches and feature releases
- Coordinate launches across Product, Design, and Community
- Run acquisition, activation, engagement, and retention across organic, community, and paid channels
- Improve onboarding and the end-to-end user journey with Product
- Design and run experiments and A/B tests
- Translate technical product updates into landing pages, blogs, emails, social content, in-app content, and announcements
- Run competitive research and user insight analysis
- Measure launch and campaign performance against product growth and onchain metrics
- Engage with Japanese regulatory and compliance stakeholders
- Translate regulatory requirements into go-to-market, messaging, and campaigns
- Work with Product Managers, Designers, and Community to deliver launches
Requirements
- 4–7 years of experience in Product Marketing, Growth Marketing, or Digital Marketing for a digital product
- Native-level Japanese
- Business-level English
- Experience launching digital products or features end to end
- Strong command of go-to-market strategy and product positioning
- Experience running organic, community, and paid growth campaigns
- Ability to measure campaign performance and user behavior and adjust based on data
- Strong writing and communication skills
- Experience managing multiple projects across teams
Benefits
- Stock options
- Discretionary leave
- Flexible remote-friendly working
- Annual global workation
- Premium tooling
- Budget for AI tools