About Superpets

At Superpets, we're more than a pet retailer.

We're building Singapore's most trusted offline + Online pet care brand through our neighbourhood stores, e-commerce platform, and educational content. We believe in helping pet owners make better choices through honest advice, quality products, and exceptional customer experiences.

As we continue to grow, we're looking for a Growth Marketing Manager who is passionate about driving measurable business growth—not just running marketing campaigns.

About the Role

As our Growth Marketing Manager, you'll be responsible for attracting new customers, increasing in-store membership sign-ups, growing our online presence, and executing marketing initiatives that deliver real business results.

This role is ideal for someone who enjoys combining strategy with execution. You'll be expected to plan campaigns, analyse performance, create content, and continuously experiment with new ways to grow the business.

If you're excited by solving business problems, testing new ideas, and seeing the direct impact of your work, we'd love to meet you.

What You'll Be Responsible For

Customer Growth

• Develop and execute marketing strategies to acquire new online customers.
• Increase in-store membership sign-ups through marketing initiatives.
• Drive qualified traffic to both our retail stores and e-commerce website.
• Identify new opportunities to acquire customers through digital and offline channels.

Digital Marketing

• Manage and create Meta (Facebook & Instagram) advertising campaigns.
• Google Ads and other paid acquisition channels are added bonus skills.
• Monitor campaign performance and optimise based on data.
• Improve website conversion through marketing initiatives and landing page optimisation.

Social Media & Content

• Grow Superpets' presence on Instagram and Facebook.
• Plan and create engaging content that educates, entertains, and builds trust with pet owners.(not just trends)
• Produce marketing materials for retail campaigns, product launches, supplier collaborations, and partnerships.
• Create promotional materials for in-store events and seasonal campaigns.

Growth & Analytics

• Track campaign performance and identify opportunities for improvement.
• Analyse customer acquisition, marketing ROI, and campaign effectiveness.
• Regularly test new marketing ideas, channels, and growth strategies.
• Present insights and recommendations based on marketing performance.

What Success Looks Like

You'll be measured and compensated by business outcomes, including:

• Growth in new online customers
• Increase in in-store member sign-ups
• Marketing-attributed revenue
• Customer acquisition efficiency
• Growth of Instagram and Facebook communities
• Successful execution of retail marketing campaigns
• Continuous improvement through testing and optimisation

What We're Looking For

Required Experience

• 2+ years of experience in digital marketing, growth marketing, or e-commerce marketing. (Others may apply if you think you have the right approach for the role)
• Proven experience growing social media accounts through engaging content.
• Strong analytical skills with the ability to make data-driven decisions.

Preferred Experience

• Shopify or e-commerce experience.
• Google Ads / tiktok ads.
• Retail or consumer brand marketing.
• Experience using AI tools to improve productivity and marketing workflows are good to have

Who You Are

We're looking for someone who is:

• Curious and always looking for better ways to grow the business.
• Proactive and takes ownership without waiting for instructions.
• Comfortable experimenting, testing ideas, and learning from results.
• Commercially minded and understands that marketing should drive profitable growth.
• Organised and able to manage multiple projects simultaneously.
• Passionate about pets and creating meaningful experiences for pet owners.

Bonus Points

You'll stand out if you've worked with:

• Omnichannel retail brands
• Consumer products or e-commerce businesses
• Influencer or partnership marketing
• Marketing automation and CRM platforms

Why Join Superpets?

• Be part of a growing Singapore pet care brand with ambitious expansion plans.
• Work in a role where your ideas and initiatives have a direct impact on business growth.
• Enjoy the freedom to experiment, innovate, and build new marketing initiatives.
• Collaborate closely with leadership and influence the future direction of the business.
• Join a team that genuinely cares about pets, customers, and continuous improvement.