Growth Marketing Manager User Acquisition
You will own paid user acquisition for one or more game titles from strategy and setup through optimization and reporting. You will analyze creative performance, track the funnel from impressions through retention, manage budgets, set KPIs, build AI-powered workflows, and collaborate with product, creative, data, and external partners.
Responsibilities
- Own paid user acquisition campaigns from strategy and setup through optimization and reporting
- Analyze creative performance and provide actionable feedback
- Track funnel performance from impression to install to activation
- Optimize campaigns targeting and spend to improve cost per install ROAS and retention
- Set and achieve KPIs and growth goals
- Manage acquisition budgets with disciplined spending
- Create and maintain AI-powered tooling and workflows
- Partner with product creative data and external partners
- Help establish a data-driven AI-forward marketing culture
Requirements
- 4+ years of user acquisition experience in gaming or a comparable industry
- Experience in a fast-paced or startup environment is preferred
- Strong creative judgment and ability to diagnose advertising effectiveness
- Hands-on experience using AI for analysis creative iteration reporting tooling and automation
- Experience owning advertising and acquisition partnerships
- Knowledge of mobile and web attribution methodologies
- Working knowledge of SQL and Excel
- Experience with data visualization and business intelligence tools
- Self-starter mindset and ability to work autonomously
- Excellent written and verbal communication skills
- BA in marketing finance or a related field
Benefits
- Medical benefits
- Dental benefits
- Vision benefits
- 401(k)
- Flexible PTO
- Paid holidays
- Parental leave
- Wellness benefits
- Work-life benefits