Growth Marketing, Maps and Apple Business

Apple Maps helps hundreds of millions of people navigate their world, and Apple Business puts local businesses at the center of that experience. This role sits at the intersection of data and strategy — translating usage trends into clear recommendations that shape how businesses discover and grow with Apple Maps. This person will help define what success looks like for the year ahead, uncover the insights that drive smarter marketing decisions, and partner across teams to turn strong analysis into meaningful results.

This role sits at the center of planning, analysis, and optimization for one of Apple's fastest-growing areas. Day to day, this means digging into usage and funnel data to understand what's working and why, building the frameworks that connect marketing investment to business outcomes, and working closely with marketing operations, data science, and product teams to keep everyone aligned on what matters most. This role requires moving between big-picture planning and detailed, hands-on analysis, and presenting findings and recommendations to teams across the organization.

Minimum Qualifications

• 7-10 years of experience in growth marketing, performance marketing, or a related field, ideally with exposure to funnel optimization across B2B or B2C audiences
• Proven ability to analyze marketing funnel and usage data to develop and present clear, actionable recommendations that shape marketing strategy for cross-functional audiences
• Demonstrated experience building or contributing to attribution or measurement frameworks that connect marketing spend to business outcomes
• Analytical problem-solving skills with a track record of developing and optimizing marketing strategies that drive measurable business growth
• Bachelor's degree required

Preferred Qualifications

• Track record of managing fiscal year planning processes, including goal setting, KPI definition, and budget pacing across multiple channels
• Ability to evaluate channel performance — such as search, social, email, or partner channels — and translate findings into investment allocation recommendations
• Experience designing or informing retention and re-engagement strategies that improve activation or conversion outcomes
• Outstanding written and verbal communication skills, with the ability to tailor messaging for different teams and levels of seniority
• Skilled at navigating competing priorities and driving alignment across teams
• Track record of building structure and process in ambiguous or undefined areas