Growth Marketing Specialist

Job Summary:

We are seeking a results-driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high-performing marketing engine.

Supervisory Responsibilities:

None

Duties/Responsibilities:

SEO & Search Visibility

• Improve search engine rankings and overall online visibility
• Optimize website pages, content, and structure for SEO
• Identify and execute opportunities to increase high-quality organic traffic
• Monitor keyword performance and adjust strategy accordingly

Website Management & Optimization

• Make routine website updates without reliance on outside developers
• Improve site performance, speed, and user experience
• Create and optimize landing pages for promotions, inventory, and campaigns
• Conduct A/B testing on pages and calls-to-action to improve conversion rates

Analytics & Reporting

• Track performance across:
• Website traffic (Google Analytics or similar)
• Social media channels
• Email and SMS campaigns
• Paid advertising efforts
• Turn data into clear, actionable insights and recommendations
• Provide consistent, easy-to-understand reporting to leadership
• Identify what’s working, what’s not, and where to invest

Marketing Strategy & Funnel Optimization

• Connect marketing channels into a cohesive customer journey
• Improve conversion paths from first interaction to lead/sale
• Collaborate with creative/brand lead to align messaging and execution
• Support long-term growth strategy with data-backed recommendations