Growth Marketing Team Lead

Growth Marketing Team Lead (Digital Marketing & Growth Hacking Focus)

Vpin (www.vpin.club) is a Gen AI video learning platform based in Taiwan, serving a growing global user base. Recently, we were honored to be invited to join the NVIDIA Inception program, a prestigious initiative recognizing and supporting cutting-edge startups revolutionizing industries with AI.

As we continue our journey of growth, we are seeking an innovative and data-driven Growth Marketing Team Lead to spearhead strategies that drive user acquisition, activation, and retention.

This is an exciting opportunity to join a recognized, fast-growing team that is transforming how users engage with video content, utilizing the latest in AI-powered solutions. If you are passionate about growth hacking and scaling platforms through creative and data-driven strategies, we want to hear from you!

Key Responsibilities:

1. Identify and Validate Addressable Markets

• Research and define potential markets, exploring where our product can deliver the most value.
• Engage in customer interviews or surveys, competitive analysis, and market research to confirm market potential and refine our understanding of target users.
• Collaborate to craft a compelling product vision and strategy rooted in solving real customer pain points, ensuring our solution stands out in the marketplace.

2. Achieve Product-Market Fit with Measurable Traction

• Develop and test core features with an MVP approach to gather actionable insights.

Deeply understand our target market’s pain points and articulate how our product uniquely addresses those challenges.

• Foster user engagement and community growth across social platforms such as Facebook, LINE, Instagram, LinkedIn, and Pinterest.
• Iteratively refine our product concept using real-world feedback, competitor analysis, and market trends.

3. Develop a Sustainable Growth and Revenue Model

• Define key milestones and metrics to guide our growth trajectory, including user acquisition targets, customer retention goals, and engagement benchmarks.
• Use data to guide product decisions, ensuring early success in revenue generation, user growth, and customer satisfaction.
• Outline a clear path to profitability, supporting a consistent revenue model that scales effectively and retains users over time.

Qualifications:
1. Entrepreneurial Leadership:

• Ability to take initiative and lead projects with creativity and independence, thriving in a startup environment without pre-set boundaries but with a focus on making strategic, meaningful contributions.

2. Proven Growth Expertise:

• At least 5 years of experience in growth marketing or digital marketing, with a strong record of driving user acquisition, engagement, and retention.

3. Strategic and Analytical Skills:

• Proficient in analyzing user behavior, conducting market research, and crafting data-driven growth strategies using tools like Google Analytics and Mixpanel.

4. Community and Content Engagement:

• Experience growing online communities, collaborating with influencers, and executing campaigns across platforms like Facebook, LINE, and Instagram.

5. Results-Driven Mindset:

• Proven ability to set and achieve growth and revenue goals, delivering measurable results that scale effectively.

Ready to make an impact?
If you’re looking for a dynamic role where you can take ownership, shape the future of a fast-growing platform, and work alongside a passionate team, we’d love to hear from you. Submit your resume and a cover letter today to join us in transforming the way people learn through video!