Growth Product Manager, Lifestyle Media (2-Year Contract)
1. Experimentation & Growth
Develop and execute audience growth initiatives across SEO, social, newsletters, and community platforms
Identify audience growth opportunities and translate them into structured experiments with clear objectives and success metrics
Partner with SEO, Social, and Community specialists to test and optimise acquisition, engagement, and retention strategies
Monitor experiment performance and scale successful initiatives across Lifestyle Media publications
Support audience growth through amplification strategies, platform optimisation, and distribution planning
2. Product Strategy & Audience Experience
Define and manage product initiatives that improve audience journeys and engagement across Lifestyle Media digital platforms
Identify product opportunities that support audience retention, conversion, and monetisation objectives
Lead product discovery, prioritisation, and roadmap planning for audience-focused features and capabilities
Coordinate with Design and Engineering teams on feature development, implementation, and delivery timelines
Drive optimisation initiatives across registration flows, content discovery, conversion points, and user experience
Lead A/B testing and product optimisation efforts to improve audience and business outcomes
3. Audience Intelligence & Commercial Enablement
Analyse audience and content performance trends across platforms
Develop audience insights and segmentation frameworks to support editorial and commercial objectives
Translate audience data into actionable recommendations and commercially valuable narratives
Support commercial and sponsorship opportunities through audience-led insights
4. Reporting & Insights
Produce regular audience, experiment, and performance reporting
Deliver post-campaign and post-project insights tied to audience or business objectives
Provide actionable recommendations to Editorial and Commercial stakeholders based on performance data
5. Stakeholder Management & Cross-Functional Collaboration
Serve as a key point of contact for strategic audience and product initiatives
Coordinate workflows across Editorial and external stakeholders
Align teams around audience priorities, product initiatives, and growth opportunities