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Growth Product Manager, Listing Campaign

Summary

Own growth campaigns for OKX’s trading platform, designing incentives to boost trading volume and assets while analyzing channel ROI and user segmentation.

You will drive growth across the platform's trading and asset business — spot, perpetuals, and TradFi. You will own the full lifecycle of growth-focused product features, from requirements grooming and UI/UX reviews through QA tracking and launch acceptance. You will set up, configure, and manage marketing campaigns such as token-listing campaigns and new-token staking, ensuring each one integrates smoothly with the underlying product features. You will design and iterate growth mechanics and incentives to grow trading volume and assets, validate your hypotheses with real data, and tailor the levers to each asset category's users. You will build and maintain channel attribution, break down trading volume by channel, campaign, and incentive, run ROI and user segmentation analyses, and use the results to find the highest-leverage opportunities. You will monitor real-time engagement and conversion funnels during launches, respond quickly to anomalies and risk-control alerts, and produce regular retrospective reports.

Responsibilities

  • Drive end-to-end delivery of growth product features, including requirement grooming, UI/UX reviews, dev and QA tracking, and launch acceptance
  • Set up, configure, and manage the full lifecycle of marketing campaigns, including token-listing campaigns, new-token staking, and related campaigns
  • Grow trading volume and assets across spot, perpetuals, and TradFi through campaigns and incentives
  • Design and rapidly iterate growth mechanics with clear hypotheses, validate them against real data, and tailor levers to each asset category's users and mechanics
  • Build and maintain channel attribution, breaking trading volume down by channel, campaign, and incentive
  • Run volume breakdowns, channel ROI, and user segmentation analyses to identify high-leverage opportunities and guide resource allocation
  • Track real-time user engagement and conversion funnels during launches and campaigns, respond quickly to anomalies and risk-control alerts, and produce regular retrospective reports

Requirements

  • 3+ years in product management, growth, or campaign operations, ideally with trading or fintech products
  • Strong data analysis skills and ability to reach conclusions independently and turn them into decisions
  • Solid understanding of trading products such as spot, derivatives, and TradFi and their users
  • Comfort driving execution across functions and keeping many moving parts on track
  • Fast and decisive under ambiguity with clear communication skills to turn complex data into leadership-ready recommendations

Benefits

  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants

See also

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