GTM & Acquisition Lead / Cofounder
Summary
Fractional GTM and pilot acquisition lead for a pre-seed B2B startup in Malmö, Sweden, validating market fit and acquiring early customers for customer intelligence software.
Context
Greppet is a pre-seed, pre-MVP startup in Malmö, Sweden, building customer intelligence for B2B companies to turn scattered signals into grounded strategic decisions. We are currently validating the market and preparing for early pilot customers.
Role — Fractional GTM & Pilot Acquisition Lead
Potential path to co-founder
We are looking for an experienced commercial operator to work closely with the founder on customer discovery, positioning, and early pilot acquisition.
This is not yet a conventional salaried Growth Lead role. The initial engagement would be fractional and outcome-defined, beginning with a 3–4 week collaboration to assess mutual fit and establish the MVP go-to-market plan. Initial focus is on validating the ICP, sharpening the narrative, and generating qualified pilot opportunities—not scaling a demand engine prematurely.
Compensation at this stage is equity-based, with a fair contribution- and commitment-based structure to be agreed upfront. For directly sourced, revenue-generating pilot customers, a success-based commission may also be considered. As pilots, revenue, and funding progress, the role could develop into a larger and potentially co-founder-level commercial position.
Remote-first, with quarterly in-person team sessions.
What you would own initially
Customer discovery and ICP validation
Positioning, messaging, and value proposition
Founder-led sales support and pilot acquisition
Outbound experiments and qualified pipeline development
Early GTM strategy, channels, and commercial priorities
Clear learning loops from prospects back into the product
Skills & experience
Has helped an early-stage B2B startup find and sell to its first customers
Strong in customer discovery, founder-led sales, and pilot/LOI conversations
Can turn research into sharp positioning and practical outbound activity
Comfortable working hands-on with ambiguity and limited resources
Experience with B2B, SMB, Customer Success, or Sustainability is helpful
Growth analytics, content, community, partnerships, and team-building are valuable as the role expands
Best suited to someone who wants to shape a company’s commercial foundation from the ground up—not simply optimise an existing marketing machine.
Contact
Peter Lutz, Founder