GTM Assistant Manager (Strategy & Execution)

Compensation: €75k – €80k • No equity

Location: Hybrid (EU-based) Salary: €75,000 – €88,000 annually + performance bonus Experience Level: 5+ years

Desert Digital OÜ is hiring a GTM Assistant Manager to build and execute go-to-market strategy across our agency and corporate learning divisions. This role sits directly under senior leadership and is accountable for strategy that touches real revenue, this is not a coordination or support role. We are filtering aggressively for candidates who have owned GTM outcomes, not merely contributed to them.

What You'll Do

• Design and execute end-to-end go-to-market strategies for new service lines, markets, and client segments.
• Own GTM performance metrics: pipeline velocity, CAC, conversion rates, and revenue attribution.
• Lead cross-functional GTM planning across Sales, Marketing, Product, and Client Success.
• Build and defend GTM business cases to executive leadership, including full financial modeling.
• Manage market entry strategy for new EU and international territories.
• Own competitive intelligence and positioning strategy for enterprise and mid-market segments.
• Build repeatable GTM playbooks and train teams on execution.

Required Experience (Mandatory, Non-Negotiable)

• Minimum 5 years directly owning (not supporting) go-to-market strategy, ideally within B2B SaaS, agency, or professional services environments.
• Demonstrable track record of at least one successful market or product launch with measurable revenue outcomes, be prepared to present real numbers.
• Proven experience building GTM strategy from a blank page, not just executing an existing playbook.
• Experience owning cross-functional stakeholder alignment at the leadership level.
• Strong quantitative fluency: pipeline modeling, CAC/LTV analysis, attribution modeling.
• Experience with GTM/RevOps tooling (HubSpot, Salesforce, or equivalent CRM/GTM stack) at an advanced, hands-on level.

Technical & Strategic Requirements

• Advanced skills in market segmentation, ICP development, and competitive positioning.
• Experience with pricing strategy and packaging decisions tied to GTM outcomes.
• Data fluency: comfortable working directly in dashboards (Looker Studio, Tableau, or equivalent) without relying on an analyst.
• International or multi-market GTM experience strongly preferred, single-market-only candidates will be deprioritized.

What We're Looking For

• Ownership mentality, we are not looking for someone who "supported" GTM initiatives; we want someone who was accountable for the outcome.
• Ability to build and defend a business case from raw data, not templates.
• Commercial instinct paired with rigorous analytical discipline.
• No tolerance for candidates whose GTM experience is limited to campaign execution rather than strategy ownership.

Hiring Process

• Application Review (screened for ownership-level GTM experience, not support-level)
• Executive Interview
• GTM Strategy Case Study (live presentation with real data defense)
• Reference Check (must confirm ownership, not participation, in cited GTM wins)
• Offer