GTM Automation Manager – AI-Powered Outbound & Lead Generation

Compensation: ₹20,000 – ₹40,000

We are looking for a GTM Automation Manager to own, operate, and continuously optimize our AI-powered outbound lead generation engine. This role is responsible for managing automated systems that identify target companies, enrich prospect data, and execute personalized outreach across multiple communication channels.

You will ensure that our outbound engine operates reliably, delivers high-quality leads, and continuously improves through data-driven optimization. This position combines Growth Operations, Sales Operations, Marketing Automation, and light technical execution. While software engineering experience is not required, you should be comfortable working with no-code/low-code automation platforms, troubleshooting workflows, and collaborating with sales and technical teams.

Key Responsibilities

1. Own and manage the end-to-end outbound lead generation workflow.
2. Monitor and maintain AI-powered prospect sourcing and lead generation processes.
3. Manage data enrichment workflows using platforms such as Clay or similar tools, ensuring accurate, validated, and deduplicated contact and company data.
4. Design, execute, and optimize outreach campaigns across Email, LinkedIn, WhatsApp, and other outbound channels.
5. Continuously improve outreach sequences, personalization strategies, follow-up cadences, and targeting criteria.
6. Monitor email deliverability, domain health, sending reputation, and messaging compliance to maximize campaign performance.
7. Troubleshoot workflow issues, broken automations, stale data sources, and integration failures, coordinating with technical teams when necessary.
8. Build and monitor KPIs including reply rates, qualified lead rates, conversion rates, campaign performance, and pipeline health.
9. Collaborate closely with Sales to refine Ideal Customer Profiles (ICP) and improve lead quality based on conversion data.
10. Ensure compliance with applicable outreach regulations and messaging policies.
11. Deliver clean, structured, CRM-ready leads with complete prospect information for the sales team.

Required Skills & Qualifications

1–3+ years of experience in Growth Operations, Sales Development (SDR/BDR), Marketing Operations, Revenue Operations, or related outbound sales functions.

Hands-on experience with automation and workflow platforms such as: Clay Make (Integromat) Zapier n8n Airtable Similar no-code/low-code automation tools Experience managing outbound campaigns across Email, LinkedIn, WhatsApp, or similar communication channels. Strong understanding of CRM workflows and lead lifecycle management. Experience maintaining data quality, enrichment, validation, and deduplication. Basic technical understanding of: APIs Webhooks JSON Workflow troubleshooting Knowledge of email deliverability best practices including SPF, DKIM, DMARC, domain warm-up, and sender reputation. Familiarity with messaging compliance and outbound communication regulations. Excellent written communication skills with the ability to create compelling outreach messaging. Strong analytical mindset with the ability to optimize campaigns using performance metrics.

Success in the First 60 Days

Gain complete ownership of the outbound lead generation engine. Develop a reliable lead quality dashboard with actionable reporting. Reduce manual intervention by proactively identifying and resolving workflow issues. Deliver measurable improvements in targeting, enrichment, outreach, or automation efficiency. Establish a consistent flow of high-quality, sales-ready leads.