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GTM Data Analytics

Summary

Build and maintain Tableau dashboards, automate reports, and ensure data quality for Straight2Bank adoption and campaign performance tracking in a fintech setting.

- Apply data definitions governance rules quality controls - Automate recurring reporting processes - Build dashboards for Straight2Bank adoption - Conduct data quality checks on reporting outputs - Create reporting tools for business intelligence - Develop Tableau dashboards for scorecard reporting - Document dashboard logic and data definitions - Maintain data mappings and standardized identifiers - Monitor campaign performance and engagement outcomes - Provide self service performance analytics - Support stakeholders with timely accurate reporting - Translate reporting requirements into analytics outputs

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