GTM Engineer

The candidate will have responsibilities across the following functions:

Build Organic Growth Engines:

• Own and execute SEO across technical, on-page, and programmatic initiatives.
• Identify and target high-intent keyword clusters tied to real business workflows.
• Build scalable landing pages, use-case pages, and programmatic content systems.
• Optimise for modern discovery channels, including AI search (ChatGPT, Perplexity, Google AI Overviews).

Create Outbound and Pipeline Systems:

• Design and build outbound prospecting systems (email, LinkedIn, enrichment workflows).
• Develop repeatable pipelines that consistently generate qualified conversations.
• Experiment with messaging, targeting, and sequencing to improve response rates.

Build Automation and Growth Infrastructure:

• Create automated workflows using tools like Clay, Zapier, Make, or similar.
• Connect data sources, enrichment layers, and CRM systems to streamline lead flow.
• Build scalable systems for content production, distribution, and lead management.

Own Full-Funnel Performance:

• Track performance across the funnel: traffic, leads, pipeline, revenue.
• Measure and optimise conversion rates across landing pages and outreach.
• Continuously run experiments and iterate based on data.

Drive AI-Native Growth:

• Build and scale AI-assisted content and research workflows.
• Identify opportunities for programmatic SEO using structured data and templates.
• Leverage AI tools to increase speed, scale, and efficiency across growth efforts.

Expected outcomes:

• Organic search becomes a consistent source of high-intent inbound demand.
• Scalable outbound systems generate repeatable pipelines and conversations.
• Growth systems (SEO + outbound + automation) operate as integrated engines.
• Coreworks starts to own key search categories and use-case-driven queries.
• Content and pages are not just discoverable; they are conversion-driven and impactful.

Requirements:

• 3+ years of experience in growth, SEO, or demand generation, with clear business impact.
• Hands-on experience building automation workflows (Clay, Zapier, Make, n8n, etc. )
• Proven experience in outbound or pipeline generation systems.
• Familiarity with tools like Ahrefs, SEMrush, Google Search Console, GA4 and CRM platforms.
• Experience with programmatic SEO, AEO/GEO, or AI-driven workflows.
• A background in B2B SaaS, AI products, or workflow-driven software is a strong plus.
• Systems thinker able to connect search, landing page, conversion, and revenue.
• Highly analytical and experimental, you test, measure, and iterate quickly.