GTM Engineer, Demand Generation

About the Role

Sanas is seeking a technical, systems-minded GTM Engineer, Demand Generation to join our growing Marketing team. This is a hybrid role: you will build and automate the technical infrastructure, data pipelines, and AI workflows that power our sales and marketing revenue engine, and you will use what you build to engage and qualify prospective customers directly. You will own the plumbing behind demand generation and outbound. The enrichment pipelines that turn raw signals into qualified, well-researched accounts, the automations that move data between our CRM, engagement, and product analytics systems, and the LLM-powered workflows that let a small team run hyper-personalized outreach at scale. Then run campaigns through it and follow up on the responses.

It is a great fit for someone who is energized by prospecting but would rather engineer a system that books 100 meetings than book them one at a time.

As a member of the Marketing team, you will work hand in hand with Demand Generation, Sales, and Revenue Operations to translate go-to-market strategy into working, measurable systems.

What You'll Do

• Build and maintain data enrichment pipelines that source, clean, dedupe, and enrich lead and account lists using tools such as Clay, Apollo, and ZoomInfo.
• Build and own automated workflows that connect the GTM stack, using platforms such as Zapier, Make.com, or n8n to wire triggers and hand-offs across systems.
• Develop AI and LLM-powered workflows for hyper-personalized outreach at scale, including prompt design, account research, and automated message generation.
• Run outbound campaigns through the systems you build, across email, LinkedIn, and other channels, and iterate on messaging based on what converts.
• Engage and qualify inbound leads generated through marketing campaigns, events, webinars, content downloads, and website inquiries.
• Book meetings and discovery calls for Account Executives, and hand off accounts with the research and context already attached.
• Build and operationalize ICP scoring, intent and signal-based triggers, and lead routing logic that hand Sales a prioritized, context-rich queue.
• Support account-based marketing (ABM) programs, from audience construction through multi-channel orchestration and measurement.
• Maintain data hygiene, field mapping, and accurate activity records across HubSpot and Salesforce so that reporting and routing can be trusted.
• Partner with Demand Generation on campaign infrastructure: forms, landing pages, tracking, attribution, and lifecycle automation.
• Monitor pipeline and workflow health, diagnose failures and branch-logic issues, and continuously improve throughput and reply rates.
• Evaluate and pilot new tooling in the GTM engineering and AI space, and document what you build so the team can operate and extend it.
• Stay informed on industry trends, the competitive landscape, and Sanas’ products and solutions.

Key Skills

• Data Enrichment & Orchestration: Using tools like Clay, Apollo, and ZoomInfo to scrape, clean, and enrich lead lists.
• Workflow Automation: Connecting apps and setting up triggers using Zapier, Make.com, or n8n.
• AI & Prompt Integration: Leveraging LLMs for hyper-personalized, at-scale outreach and automated messaging.
• CRM & Data Stack: Basic familiarity with tools like HubSpot and Salesforce.

Required Qualifications

• 1–2 years of experience in a GTM engineering, growth marketing, demand generation, sales development, or marketing operations role — or equivalent hands-on experience building GTM automations.
• Hands-on experience building enrichment or prospecting workflows in Clay, or a comparable data orchestration platform.
• Experience automating processes across tools using Zapier, Make.com, n8n, or equivalent.
• Practical experience applying LLMs to outreach or research use cases, with a working understanding of prompt design and its limits.
• Working familiarity with CRM platforms such as HubSpot or Salesforce.
• Strong written communication, with the instinct for what makes a cold message worth replying to.
• Strong data instincts: you notice bad data, understand why it broke, and fix it at the source.
• Highly organized and self-directed, comfortable owning ambiguous problems in a fast-paced startup environment.

Preferred Qualifications

• Experience in B2B SaaS, AI, technology, or enterprise software environments.
• Familiarity with sales engagement and conversation intelligence tools such as Gong, Outreach, or Salesloft.
• Exposure to account-based marketing (ABM) programs, intent data, and signal-based outbound.
• Experience supporting enterprise or mid-market sales organizations.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.

At Sanas, you’ll have the opportunity to help shape the future of AI-powered communication while working alongside a collaborative team dedicated to innovation, customer success, and growth.