GTM Growth Engineer (Website, Connectors, SEO, Email)
Compensation: $20k – $40k • No equity
WE ARE ONLY ACCEPTING CANDIDATES FROM LATIN AMERICA ONLY
Who We Are
Mucker Capital is an early-stage venture capital firm headquartered in Venice, CA with offices in Austin and Toronto. We invest in Seed and Series A stage companies outside Silicon of Valley, and we also operate a startup accelerator called MuckerLab. More information can be found at www.mucker.com.
Who You Are
You will be part of Mucker's small but mighty marketing team where you will be managing our digital marketing systems and programs. Those who have extensive experience working in lean marketing teams and scrappy startups, have strong attention to detail and sense of pride in your work, and have a bias towards action will be successful in this role. We are looking for someone with a growth mindset.
Core Responsibilities
GTM Systems Engineer
- Manage the systems that drive inbound leads to mucker.com. This includes:
- our website (run on Wordpress, hosted on Dreamhost and Google Cloud)
- Wordpress plugins (Yoast, Gravity Forms, Wordfence Security, Elementor theme, etc.)
- Zapier connecting our webforms to Airtable
- Airtable automations and data flow
- Direct integration of Wordpress into MailChimp
- web analytics and tools, such as GA4, Google Tag Manager, Google Search Console
- Publish webpages, news and blog posts on our website via the WordPress interface
- Understand how our entire digital GTM systems and workflow automations work and constantly be making improvements, using AI tools and agents to accomplish this
SEO, AI Search Optimization
- Increase monthly website traffic, email subscriber-base and startup founder form submissions from organic search / AI search sources
- Use AI search analytics tools to continually monitor and optimize for SEO & AI search by implementing best practices such as technical on-site optimizations, cross-linking, 3rd party linkbuilding, optimizing for AI citations, etc.
- Analyze our inbound lead data to understand what areas need to be improved
Email Marketing:
- Create & send monthly newsletters using MailChimp with the goal of increasing engagement and readership
- Create & send dedicated emails to communicate upcoming webinars, events, and any other special announcements
- Maintain and manage subscriber segments within MailChimp
- Ensure email deliverability and domain reputation
Content Marketing & Social Media:
- Manage our webinar program end-to-end, from scheduling and speaker prep, to promoting the webinar via email and social media, to running the live webinar session
- Execute post-production edits of video content, such as webinars and event presentations, in order to utilize content for Mucker’s website and social media posts
- Publish and optimize content on Mucker’s social media profiles to drive massive growth
- Engage with the startup community on social media to generate greater visibility for Mucker, including LinkedIn, X, YouTube, Facebook, Instagram, and Reddit
General Marketing Administration:
- Assist in keeping track of KPIs, budget and spending related to Mucker’s marketing activities, etc.
- Assist in other marketing programs and initiatives as needed
Requirements
- Must have at least 4 years of early-stage startup experience in a growth-related role
- Prior experience in driving growth with SEO and content marketing across various channels (social media, email, etc.) as well as medium (blog, video, social posts, etc.) - show me your past results!
- Email marketing experience, particularly with growing newsletter subscriptions and segmentation
- Strong familiarity with Wordpress, HTML, CSS, Airtable, Notion, Canva, and Zapier is highly desirable
- Strong data analysis skills to make decisions based on data and not just gut
- Be up-to-date on the uses of AI tools for growth use-cases
- Creative and scrappy problem solver, and knows how to properly run growth experiments
- Strong English communication skills, both verbal and written is required
This is a remote contractor role.