GTM Manager - Automotive Domain
About the role
You will be at the forefront of driving growth and market adoption of advanced automotive display and projection technologies within the Indian OEM ecosystem. As the Go-To-Market Manager for India, you will play a critical role in positioning the organization as a strategic technology partner by aligning customer needs with a differentiated Visual Experience (VX) portfolio.
You will be responsible for defining and executing targeted go-to-market strategies for a range of Harman’s Visual Experience solutions including direct view and projection-based display technologies, and other next-generation cockpit display systems.
This role focuses exclusively on the India automotive market, requiring deep engagement with leading Indian OEMs, a strong understanding of their rapid development cycles, and the ability to translate complex technologies into compelling value propositions tailored for India.
This role requires a proactive approach to opportunity creation and pursuit shaping, ensuring high-quality engagements that maximize win rates and profitability. You will evangelize the display portfolio with OEM stakeholders, drive early-stage design wins, and support the development of tailored solutions for Indian market requirements, including quality, reliability, and long-term partnership expectations.
The ideal candidate is proactive, customer-centric, and skilled in navigating India’s fast-moving NEV and intelligent cockpit landscape.
Presently this position is classified under individual contributor role. This position reports to Visual Experiences Business Lead within Strategic Business Unit within Strategic Business Unit - Intelligent Cockpit, Product Management Group for Visual Experience at HARMAN.
What You Will Do
Go-To-Market Strategy & Business Development
Define and execute Indian-OEM focused go-to-market strategies to drive adoption of various display technologies
Identify, cultivate, and manage new business opportunities with Indian OEMs and their ecosystem partners
Develop account-specific strategies aligned with Customer Account Management Teams, OEM product roadmaps and vehicle programs
Pre-Sales & Technical Solutioning
Lead pre-sales activities, including opportunity shaping until they translate into an RFI/RFQ. Provide support during RFQ/RFI, drive technical design reviews and commercial proposals.
You will work closely with customer engineering teams to understand their system requirements, influence specifications, and position optimized VX-architectures that balance performance, cost, and manufacturability for the India market.
Collaborate with engineering teams to define suitable HMI/ display solutions from Harman’s product portfolio, including:
Direct view displays (e.g. Neo QLED Series, OLED)
Projection-based displays (e.g. QVUE, AR HUD)
Further advanced displays technologies
Long-term customer satisfaction & retention
Build and maintain long-term, trust-based customer intimacy through technical-commercial discussions with various Indian OEM departments (Purchase, Engineering, Product Planning, Marketing etc.)
Navigate formal communication structures and decision-making processes typical of Indian automotive customers and find ways influence it
Act as a cultural and technical bridge between global internal teams and India-based customers
Internal Alignment & Voice of Customer
Collaborate closely with Product Management, Engineering, Customer Account Management, and Marketing to ensure product offerings reflect India’s market needs.
Provide structured, data-driven feedback to influence product roadmap decisions, feature prioritization, and technology investments for India.
Serve as the primary VX liaison for all India-based Customer Group teams
Supplier Strategy & Ecosystem Understanding
Develop good understanding of the Indian automotive supply chain ecosystem to OEMS, including their Tier1/Tier-2 relationships
Provide actionable competitive intelligence (ecosystem development) technology trends across India’s automotive and NEV sectors to identify whitespace opportunities and strengthen value propositions.
What You Need
A university degree is required, preferably in Engineering (electrical, optical, or a closely related discipline) or in Business Administration.
10+ years of automotive industry experience, ideally within an OEM, Tier‑1, or Tier‑2, with substantial exposure to working with Indian OEMs such as Tata Motors, Mahindra & Mahindra, Maruti Suzuki, Ashok Leyland, TVS Motor, Bajaj Auto, and Hyundai India.
Proven track record in winning and managing RFQs, leading pre-sales initiatives, and shaping early-stage cockpit or display system opportunities.
Strong technical understanding of:
Automotive display technologies (LCD, OLED, Mini LED, AR HUD, projection systems)
India-specific display performance and quality requirements
Vehicle integration and cockpit architecture challenges
Demonstrated ability to articulate complex technologies into clear, compelling narratives and influence multi-level stakeholders.
High cultural awareness, adaptability, and familiarity with India’s rapid development cycles and negotiation styles.
Excellent cross-functional alignment and stakeholder management in global environments.
What Makes You Eligible
Be willing to travel up to 25%, domestic and international travel
Be willing to work in an office in Pune or Bangalore, India.
Successfully complete a background investigation and drug screen as a condition of employment
What We Offer
* HARMAN FlexConnect Program, offering a flexible hybrid work environment that fosters stronger collaboration, meaningful connections, and innovation through a minimum of three in-office days per week.
* Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
* Extensive training opportunities through our own HARMAN University
* Competitive wellness benefits
* Tuition reimbursement
* "Be Brilliant" employee recognition and rewards program
* An inclusive and diverse work environment that fosters and encourages professional and personal development
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