GTM Manager

Compensation: ₹5L – ₹12L • No equity

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do Define our target audience, segments, and customer personas Build and execute GTM and growth strategies Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc. Work closely with the content team on campaigns, social content, and brand messaging Improve website/product-page conversion and customer journey Track CAC, conversion rate, repeat purchases, retention, and revenue Run growth experiments and double down on what works Understand customer behaviour, feedback, and purchase drivers Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus Strong understanding of customer acquisition and conversion Hands-on experience with social media, influencers, performance marketing, and/or e-commerce Comfortable working with data and making decisions based on results Strong execution mindset and ability to work independently Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.