GTM Project Analyst

Job Summary

The GTM Project Analyst is responsible for leading and executing end-to-end product and campaign launches, from planning to post-launch review. The role ensures strategic alignment, operational readiness, and timely market delivery, working closely with cross-functional teams to achieve sales and launch KPIs.

Key Responsibilities

Campaign & Product Launch Management

• Manage seasonal launches, new product introductions, and IP-based campaigns from pre-launch to end-of-life.

• Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.

• Maintain centralized GTM trackers to monitor progress and ensure governance across functions.

• Provide clear, timely updates to stakeholders through dashboards and regular reporting.

Contingency Planning & Risk Management

• Identify risks early (e.g., supply delays, stock shortages) and drive mitigation plans.

• Serve as the central decision point for issue resolution and contingency planning.

Performance Tracking & Continuous Improvement

• Track sales and sell-through performance against KPIs; recommend and execute corrective actions.

• Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.

• Champion process improvements to enhance launch efficiency and effectiveness.

Job Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.

• 5+ years’ experience in GTM, product launch management, or retail operations (FMCG/retail preferred).

• Proven record of delivering successful product or campaign launches.

• Strong project management skills with the ability to manage multiple launches.

• Excellent stakeholder management and cross-functional coordination.

• Analytical mindset with experience in KPI tracking and performance analysis.

• Proficient in project management tools (e.g., LARK, Asana, Trello) and MS Office.