GTM Strategist

Open 42d

Product & AI Storytelling

Deeply understand our AI-native product, use cases, and the customer problems it solves.
Translate complex AI capabilities into crisp sales decks and pitch narratives.
Build one-pagers, solution briefs, and use-case stories that hold up in a live deal.
Craft persona-specific messaging for CXOs, business leaders, and ops leaders.
Partner with Design to turn content into high-quality, sales-ready assets.

Sales Enablement

Build the GTM assets that let Sales and Pre-Sales teams sell with confidence.
Iterate messaging continuously based on real deal feedback from the field.
Sharpen pitch flows and build out structured objection-handling content.
Drive inbound lead generation through the website, including landing pages, content offers, and conversion-focused messaging.
Act as content conversion lead, owning how website and content assets turn visitors into qualified pipeline.

Outcome-Led & Adoption-Focused GTM

Anchor GTM around adoption, engagement, and measurable business impact; not just features.
Create ROI and value-realization templates that support consultative selling.
Extend GTM thinking past deal closure into onboarding, usage, and expansion narratives.
Partner with Customer Success to align messaging with how customers actually realize value.

Cross-Functional GTM Partnership

GTM Operations & Reporting

Own end-to-end 360 GTM planning documentation for each launch, from initial scope to post-launch retro.
Track risks and cross-team dependencies proactively, flagging blockers before they hit deal timelines.
Run a recurring GTM performance and results reporting cadence, pulling inputs from Sales, CS, and Product.
Refine GTM process and playbooks after each launch to improve speed and consistency for the next one.

Must-Have Skill

6–10 years of experience in GTM, Product Marketing, Sales Enablement, or Strategy.
Strong track record converting complexity into clarity and stories that sell.
Comfortable working independently and figuring things out as you go.
A builder mindset — you'd rather own something end-to-end than manage a team.

Nice to Have

Experience with AI, data-heavy, or complex SaaS platforms.
Exposure to ERP or iPaaS ecosystems (SAP, Dynamics, NetSuite, or similar).
Background partnering directly with Pre-Sales or Customer Success on messaging.
Proficiency with project management / GTM tracking tools (Asana, Jira, Smartsheet, or equivalent).

Domain (Strong Plus)

iPaaS/integration fluency: comfortable with APIs, ERP, webhooks, and data flows without needing to be the engineer.
AI-native workflow: uses AI tools to move faster across research, drafting, and analysis.
Category creation: has sold a “why this exists” story before, not just a feature list.

Soft Skills (The Multiplier)

Bias to ship, builder mindset, comfortable starting from a blank page.
Buyer empathy obsesses over the customer’s actual language over internal terminology.

Direct exposure to two product-line marketing motions running at once — rare breadth this early in a career.
Full ownership of marketing operations — you'll build the system, not inherit a broken one.
Health & wellness benefits, including medical insurance for you and your dependents.
Learning & development budget for certifications, courses, and conferences.
Direct visibility to marketing and TA leadership — your work gets seen and credited.
A culture built on six pillars: Strategy, Creativity, Innovation, Perseverance, Quality, and Stability.

See also