海外商務 Global Business Development
Description
工作職責:
-開發海外市場廣告客戶並推動業務拓展,透過陌生開發(cold outreach)拓展新客戶,市場涵蓋但不限於亞太及歐美地區
-撰寫海外市場廣告企劃,包含策略發想、媒體規劃、創意提案及簡報製作
-根據不同市場特性與客戶需求,制定媒體合作方案(涵蓋數位廣告版位、創意形式及成效預估)
-管理海外客戶專案執行流程,包含時程控管、跨部門協作及素材溝通,並作為主要窗口確保專案順利上線並達成預期成效
具備能力:
- 具備數位廣告、新媒體技術等相關知識,過去在相關產業經驗 至少2年以上
- 具備廣告企劃撰寫經驗,能獨立完成簡報者
- 中英文聽說讀寫流利,能應對國際客戶溝通需求
- 有韓文或日文語言能力尤佳
- 曾有廣告代理商或媒體代理商經驗者尤佳
- 有與海外市場(如日本、韓國、泰國、越南、印尼、新加坡、馬來西亞、美國等)合作經驗者尤佳
-
Responsibilities:
•Overseas Business Development: Identify and develop prospective advertising clients across international markets through proactive cold outreach and networking, covering the APAC, North American, and European regions.
•Proposal & Pitch Development: Develop comprehensive advertising proposals tailored to overseas markets, including strategic ideation, media planning, creative pitch concepts, and slide decks.
•Media Strategy & Custom Solutions: Formulate media collaboration packages based on target market dynamics and client needs, encompassing digital ad inventory, creative formats, and performance forecasting.
•End-to-End Account & Project Management: Oversee campaign execution from kickoff to completion—managing project timelines, cross-functional collaboration, and creative asset coordination—serving as the primary point of contact to ensure campaigns launch smoothly and meet KPI targets.
Requirements & Qualifications:
•Industry Experience: 2+ years of experience in digital advertising, digital media, or ad-tech industries with a strong grasp of digital marketing ecosystems and media trends.
•Proposal Skills: Proven track record in crafting advertising proposals and pitch decks independently from start to finish.
•Language Proficiency: Fluent in written and spoken English and Mandarin, with the ability to lead discussions and negotiations with international clients.
Preferred Qualifications (Nice to Have):
•Professional working proficiency in Japanese or Korean.
•Prior experience working at a digital advertising agency or media agency.
•Hands-on experience collaborating with overseas markets (e.g., Japan, South Korea, Thailand, Vietnam, Indonesia, Singapore, Malaysia, or the United States).