海外市場成長運營 Marketing Operations Specialist (Latin America ＆U.S. Market)

Meitu Inc. is one of the world’s leading photo and video editing companies, empowering hundreds of millions of users across more than 190 markets to create, enhance, and share their stories via art and technology. With a strong foundation in AI and AIGC innovation, we continuously evolve our product features and user experience to stay at the forefront of visual creativity.

At Meitu Inc., you’ll join a team that is passionate about helping users express themselves visually, while driving meaningful growth in global markets. We experiment boldly, act on data-driven insights, and embrace fast-changing cultural trends to design campaigns that resonate with users worldwide. If you are excited about shaping the future of creativity, curious about global market dynamics, and eager to contribute to app growth, this is your opportunity to make an impact at a company that blends cutting-edge technology with everyday creativity.

About The Role:
We are looking for a high-energy, execution-focused Marketing Operations Specialist to join our Global Growth team. You will be the "boots on the ground" from our Xiamen HQ, responsible for scaling our flagship apps (Meitu, BeautyCam, Wink) across the Americas. Your mission is twofold: drive massive user acquisition and optimize the funnel for in-app purchase (IAP) revenue.

You will sit at the center of product, creative, and local trends—translating HQ’s capabilities into localized marketing wins.

In this role you will:

• End-to-End Campaign Execution: Design and launch marketing activations, includes managing KOL/Influencer partnerships, creating viral social media challenges, and timing seasonal events to align with US and Brazilian festive & cultural moments.
• Creative Growth Strategy: Act as the creative lead for the region, develop visual and narrative directions, then coordinate with both internal design teams and external agencies to produce high-performing content.
• Cross-Functional UA Advisory: Serve as the "market expert" for media buying teams. Provide critical suggestions on creative assets, audience targeting, and localized messaging to optimize ad performance.
• Social Media & Community Building: Develop the voice of our brands across target regions. You will manage official social presence, fostering organic growth and community engagement through localized content and trend-jacking.
• Product/Design teams. You will analyze local user behavior to suggest UI/UX upgrades, ensuring that the user journey—from first download to the In-App Purchase (IAP) paywall—is frictionless and culturally relevant.
• Data-Driven Optimization: Constantly monitor and report on key performance indicators (CPI, ROI, Retention). You must be able to "read the story" behind the data and pivot marketing strategies in real-time.

We are looking for someone who:

• Market Insight: 1–3 years of experience in mobile marketing, social media, or app operations, with specific experience in the US or LATAM markets.
• Bilingual Mastery: Professional fluency in Mandarin Chinese (for HQ collaboration) and English (for market execution).
• Collaborative Mindset: Proven ability to work across teams (Product, Design, UA) to drive a unified vision.
• Fast-Paced Execution: Comfortable in a high-intensity environment where speed and adaptability are the standard.
• Trend Literacy: A deep passion for beauty, photography, and short-video trends. You know what's "in" on TikTok and Instagram before it hits the mainstream.

Exceptional candidates will have...

• Latin American Expertise: Proficiency in Portuguese or Spanish is a significant plus.
• Creative Content Skills: Hands-on experience with mobile photo and video editing
• IAP Psychological Insight: A basic understanding of consumer psychology regarding subscriptions and digital goods in the US and LATAM markets.
• Previous HQ-to-Overseas Experience: Experience working in a Chinese tech HQ coordinating with international branches or markets.

(Base in Taiwan)