海外用户端产品经理(独立出游方向)/ Overseas Consumer-Facing Product Manager (Private Tours))
Description
任职资格
从业经验: 本科及以上学历,3 年以上增长策略经验。有大型电商平台、社交产品或裂变增长经验者优先。
数据能力: 具备严密的逻辑思维和强数据分析能力,能清晰定义问题,并从数据洞察中推导行动方案。
落地能力: 目标导向,具备优秀的沟通与跨团队协调能力,能应对高压环境,确保复杂项目高效落地。
基础要求: 有百万级用户增长的相关工作经验;英文流利可作为工作语言
工作职责
策略拆解: 负责T站Private tours品类的增长策略的制定,基于业务目标拆解流量漏斗,并推动增长方案落地。
方案落地: 负责前端货架的覆盖、信息、价格的优化,提升ARPU以及用户体验
Qualifications
- Experience: Bachelor's degree or above, with 3+ years of growth strategy experience. Candidates with experience in large-scale e-commerce platforms, social products, or viral growth are preferred.
- Data Capability: Strong logical thinking and data analysis skills. Able to clearly define problems and derive action plans from data insights.
- Execution Capability: Goal-oriented with excellent communication and cross-functional coordination skills. Able to work under high pressure and ensure efficient delivery of complex projects.
- Basic Requirements: Relevant experience in million-level user growth; fluent in English as a working language.
Responsibilities
- Strategy Breakdown: Responsible for formulating the growth strategy for the Private Tours category on Trip.com, breaking down the traffic funnel based on business objectives, and driving the implementation of growth initiatives
- Solution Implementation: Responsible for optimizing front-end shelf coverage, information, and pricing to improve ARPU and user experience