Hair Salon Consultant / Growth & Operations Manager

Hair Salon Consultant / Growth & Operations Manager — Part-Time, 3-Month Contract

Herbishh Salon | Markham (Unionville), Ontario

About Us
Herbishh Salon is a newly rebranded full-service hair salon located in Unionville, Markham, backed by Herbishh — an established haircare brand with international distribution across North America, Europe, Asia, and the Middle East. We recently acquired an established 12-station salon (formerly R&K Salon) with a loyal Chinese-Canadian clientele and are entering a new chapter under new ownership.

We're looking for an experienced part-time Salon Consultant / Growth & Operations Manager who can do two things well: strengthen our day-to-day operations AND actively grow our customer base through smart local marketing during a critical 3-month launch period.



The Opportunity
This is a 3-month part-time contract with a dual mandate:
1. Half the role — set up systems, train our team, and improve operations
2. Half the role — plan and execute a customer acquisition strategy that measurably grows our foot traffic and appointment bookings
You'll work alongside our current salon manager and stylists, with direct access to the ownership team and a real budget for marketing execution.

Start date: Immediately
Location: On-site at 4361 Highway 7 East, Unit 3, Markham (Unionville)
Schedule: 3 days per week on-site (18 hours), including Saturdays + up to 4 hours/week offline for planning and reporting (~20-22 hrs/week total)
Compensation: $3500-$4,000 /month base + performance bonus tied to new customer growth (details below)
Marketing budget: $2,000-$3,000/month you'll help deploy (Google Ads, flyers, local partnerships, elevator ads, and WeChat/Xiaohongshu campaigns)
Contract length: 3 months, with option to extend based on measurable results

Language Requirement — MANDATORY
Our entire stylist team and majority of our clientele are Chinese-speaking. Fluent Mandarin (Simplified Chinese) or Cantonese is required in addition to conversational English.
我们的团队和大部分客户都以中文为主。流利的普通话或粤语（以及基本英语沟通能力）是本职位的必备条件。非双语人士恕不考虑。


What You'll Do
🌱 Growth & Customer Acquisition (50% of your time)
Local advertising execution — plan and place flyers in nearby condos, plazas, community centres, and coffee shops in Unionville, Markham, and surrounding neighbourhoods
Elevator ads / building screens — identify and negotiate placement in high-traffic residential and office buildings in Markham
Google Ads campaigns — set up, monitor, and optimize local search + display ads targeting "hair salon Markham," "染发 万锦," etc.
Xiaohongshu (小红书) marketing — plan and coordinate influencer collaborations, before/after posts, promotional content targeting the Chinese-Canadian community
WeChat marketing — build customer communication channels, group promotions, referral programs
Google Business Profile optimization — photos, posts, replies to reviews (both English and Chinese)
Local partnerships — build relationships with nearby wedding vendors, real estate agents, corporate offices, gyms, and yoga studios for cross-referrals
Loyalty & referral programs — design and launch a system to reward repeat customers and word-of-mouth referrals
Grand-opening / rebrand launch event — plan and coordinate a promotional event to introduce Herbishh Salon to the community
Weekly growth reporting — track new customer count, booking sources, campaign ROI, and adjust strategy weekly

⚙️ Operations & Team Development (50% of your time)
Design and document salon SOPs (opening/closing, cash handling, appointment booking, complaint handling)
Support and mentor our current salon manager
Train stylists on service consistency, upselling, and client consultation
Set up service pricing structure and menu
Establish quality control standards for cuts, colour, and treatments
Optimize Clover POS setup, employee tracking, and commission calculation
Establish performance metrics and monthly review process
Prepare final handover documentation and 12-month roadmap

Success Metrics (How We'll Measure You)
You'll be evaluated on concrete, measurable outcomes during the 3-month contract:
Growth targets:
+30% increase in new customers (customers who have never visited before) by end of Month 3
+20% increase in overall weekly appointment bookings by end of Month 3
Minimum 15 new 5-star Google reviews during the contract period
Minimum 500 new social media / WeChat followers across platforms
Positive ROI on all paid ad spend — must justify marketing budget usage

Operations targets:
All SOPs documented and staff trained by end of Month 2
Manager fully independent on all POS reporting and daily ops by end of Month 3
Performance Bonus: In addition to the monthly base pay, you're eligible for a $1,000 bonus per month if you exceed the new-customer growth target.



What You Bring
Required:
5+ years managing or consulting for a busy hair salon (preferably 8+ stations)
Fluent Mandarin or Cantonese + working English — non-negotiable
Proven local marketing experience — you've actually run flyer campaigns, Google Ads, or Xiaohongshu/WeChat campaigns for a salon or similar local business
Deep knowledge of Ontario salon regulations, WSIB, and licensing
Strong grasp of pricing structures, commission models, and salon financials
Comfortable with Clover POS, Google Business Profile, Meta Ads Manager, and social media

Highly Preferred:
Prior experience in a Chinese-Canadian salon in the GTA
Familiarity with the Markham / Richmond Hill salon market
Existing network of Xiaohongshu / WeChat influencers or local marketing contacts
Experience running successful grand-opening or rebrand campaigns
Experience with premium colour lines (Goldwell, Wella, Kevin Murphy, etc.)

Nice to Have:
Personal network of skilled stylists (for future recruitment)
Hairdressing certification (not required, but a plus)
Prior experience with salon acquisitions or turnarounds

Location: Markham, Ontario, Canada

Skills required for this job:

• Business growth
• Operations management
• Salon management