Harley-Davidson of Tampa Bay (Brandon)- General Sales Manager

Position Summary

The General Sales Manager (GSM) is responsible for overseeing all sales operations within the dealership, including new and used motorcycle sales performance, sales team management, inventory strategy, and customer satisfaction. This role drives overall sales profitability, ensures compliance with dealership policies and manufacturer standards, and develops strategies to achieve volume and gross profit targets. The ideal candidate is a proven motorcycle sales leader with strong management, analytical, and coaching skills.

Essential Duties and Responsibilities

• Oversee all new and used motorcycle sales operations.
• Develop and implement sales strategies to achieve monthly, quarterly, and annual sales goals.
• Manage, train, coach, and evaluate the sales team, including sales associates and assistant managers.
• Monitor sales performance, lead conversion rates, and dealership KPIs.
• Control and manage motorcycle inventory, pricing strategies, and market competitiveness.
• Conduct daily sales meetings to drive performance, motivation, and accountability.
• Ensure consistent execution of dealership sales processes from lead to delivery.
• Work closely with Finance & Insurance to maximize profitability and guest satisfaction.
• Handle escalated customer concerns and ensure resolution in a timely manner.
• Oversee CRM usage, internet lead management, and follow-up processes.
• Analyze market trends, competition, and manufacturer incentives to adjust strategy.
• Maintain compliance with dealership policies and manufacturer requirements.
• Collaborate with General Manager and other departments to achieve overall dealership goals.
• Ensure high levels of guest satisfaction and repeat/referral business.