Harley-Davidson of Tampa Bay (Brandon)- Marketing and Events Coordinator

Position Summary

The Event and Marketing Coordinator is responsible for planning, coordinating, and promoting dealership events while supporting all marketing initiatives that drive guest traffic, community engagement, motorcycle sales, service business, and general merchandise revenue. This role serves as a key ambassador of the Harley-Davidson lifestyle by creating memorable guest experiences through events, social media, promotions, and community partnerships.

The ideal candidate is creative, highly organized, energetic, and passionate about motorcycles, events, and relationship-building. This position requires flexibility to work evenings, weekends, rallies, and special dealership events.

Essential Duties and Responsibilities

• Plan, organize, coordinate, and execute dealership events, rallies, open houses, bike nights, charity rides, customer appreciation events, and community outreach activities.
• Coordinate event logistics, including vendor management, entertainment, permits, sponsorships, event setup, and teardown.
• Develop and execute promotional marketing campaigns to increase event participation and dealership traffic.
• Create and schedule social media content across multiple platforms.
• Assist with photography, video content creation, and event coverage.
• Coordinate email marketing campaigns and guest communications.
• Maintain and update dealership website content, event calendars, and promotional materials.
• Promote new motorcycle inventory, used motorcycles, service specials, parts promotions, and MotorClothes merchandise through various marketing channels.
• Build relationships with community organizations, local businesses, media outlets, and event partners.
• Support Harley Owners Group (H.O.G.) activities and rider community engagement.
• Track event attendance, lead generation, and marketing performance metrics.
• Assist with in-store merchandising, promotional displays, signage, and branding initiatives.
• Ensure all marketing materials comply with Harley-Davidson brand standards.
• Monitor marketing budgets related to events and promotions.
• Support dealership departments with marketing requests and special initiatives.
• Represent the dealership professionally at all times and promote a positive guest experience.
• Perform additional duties as assigned by management.