Harley-Davidson of Tampa Bay (Brandon) - Motorcycle Sales Associate

Position Summary

The Motorcycle Sales Associate is responsible for assisting guests in selecting and purchasing new and pre-owned Harley-Davidson motorcycles. This role guides guests through the entire sales process, from initial inquiry through motorcycle delivery, while providing an exceptional guest experience and achieving dealership sales goals. The ideal candidate is enthusiastic, guest-focused, self-motivated, and passionate about motorcycles and the Harley-Davidson lifestyle. [Motorcycle...escription | PDF]

Essential Duties and Responsibilities

• Greet and assist guests in selecting motorcycles that meet their needs and riding goals.
• Conduct motorcycle presentations, walkarounds, and test ride experiences.
• Explain motorcycle features, benefits, accessories, warranties, and financing options.
• Build and maintain strong guest relationships to encourage repeat and referral business.
• Follow up with leads, showroom visitors, phone inquiries, and internet prospects.
• Maintain accurate records of guest interactions in CRM systems.
• Stay current on Harley-Davidson product knowledge, promotions, and available inventory.
• Work closely with Finance & Insurance, Parts, Service, and MotorClothes departments to enhance the guest experience.
• Achieve or exceed monthly sales and guest satisfaction goals.
• Assist with dealership events, bike nights, demo rides, and community outreach activities.
• Ensure all paperwork is completed accurately and in compliance with dealership policies.
• Maintain a professional appearance and represent the Harley-Davidson brand positively.
• Participate in sales meetings, training programs, and manufacturer-required certifications.
• Perform additional duties as assigned by management.