Harley Davidson Wesley Chapel- Motorcycle Sales Associate

Position Summary

The Motorcycle Salesperson is responsible for assisting guests in selecting and purchasing new and pre-owned motorcycles. This role guides guests through the entire sales process, from initial inquiry to motorcycle delivery, while delivering an exceptional guest experience and achieving dealership sales goals. The ideal candidate is enthusiastic, guest-focused, self-motivated, and passionate about motorcycles and the riding lifestyle.

Essential Duties and Responsibilities

• Greet and assist guests in selecting motorcycles that meet their needs and riding goals.
• Conduct motorcycle presentations, walk-arounds, and test ride experiences.
• Explain motorcycle features, benefits, accessories, warranties, and financing options.
• Build and maintain strong guest relationships to encourage repeat and referral business.
• Follow up with leads, showroom visitors, phone inquiries, and internet prospects.
• Utilize CRM tools to document guest interactions and sales activities.
• Maintain knowledge of current and pre-owned inventory, promotions, and manufacturer programs.
• Collaborate with Finance & Insurance and Service departments to ensure a seamless guest experience.
• Assist with dealership events, open houses, rides, and community outreach activities.
• Achieve individual sales goals for motorcycles, accessories, protection products, and related products.
• Maintain a professional appearance and represent the dealership brand positively at all times.
• Participate in sales meetings, training programs, and manufacturer-required certifications.
• Perform additional duties as assigned by management.