Head - Brand & Marketing

Job Description:

We are looking for an experienced Head Brand & Marketing to lead brand strategy, marketing initiatives, and customer engagement for a textile business. The ideal candidate should have strong experience in the textile, apparel, fashion, or related consumer industry, with a proven track record of building brands and driving measurable business outcomes.

Key Responsibilities:

- Develop and execute the overall brand and marketing strategy aligned with business objectives.

- Drive brand positioning, identity, communication, and long-term brand growth.

- Plan and execute integrated marketing campaigns across digital, social, retail, and offline channels.

- Lead retail marketing initiatives and promotional campaigns to drive store footfall, customer engagement, and sales.

- Manage digital and social media strategy, including content, campaigns, engagement, traffic, and conversions.

- Plan and execute events, brand activations, launches, and customer engagement initiatives.

- Develop and manage influencer, celebrity, and other strategic brand partnerships.

- Oversee PR, media relations, corporate communication, and brand messaging.

- Manage creative, media, PR, digital, and other external agencies to ensure quality and timely execution.

- Track marketing performance through relevant KPIs, including ROI, ROAS, digital traffic, conversions, customer engagement, and store footfall.

- Identify new marketing opportunities, innovative campaigns, and emerging channels to strengthen brand visibility and market presence.

- Manage marketing budgets and optimize spends based on campaign performance and business impact.

- Lead the marketing team and work closely with sales, retail, merchandising, and business leadership.

Required Candidate Profile:

- 8 - 12 years of experience in brand management, marketing, or integrated marketing.

- Mandatory experience in the textile industry; apparel, fashion, lifestyle, or related consumer businesses preferred.

- Strong experience in brand development, marketing strategy, retail marketing, digital marketing, and campaign management.

- Proven ability to drive measurable outcomes through marketing initiatives.

- Strong understanding of marketing ROI/ROAS, digital traffic, conversions, and store-footfall metrics.

- Experience managing agencies, budgets, events, influencers, and brand partnerships.

- Strong leadership, communication, stakeholder management, and execution skills.

- Demonstrated ability to introduce innovative marketing initiatives and build differentiated brand propositions.