Head -Digital Marketing - Automotive

Head - Digital Marketing

Industry: Automotive

Location: Pune

Experience: 12-16 Years

Function: Digital Marketing, Performance Marketing & Marketing Technology

About the Role

We are looking for an experienced Digital Marketing Head to lead digital marketing strategy and execution for a leading consumer brand organisation in the automotive industry.

The role involves driving customer acquisition, brand awareness, digital engagement, and business growth through performance marketing, content, social media, SEO, analytics, and marketing technology.

The ideal candidate should have strong leadership experience, a consumer-focused mindset, and the ability to build and lead teams while delivering measurable business results.

Key Responsibilities

- Develop and lead the overall digital marketing strategy, with a focus on customer acquisition, revenue growth, and ROI.

- Drive performance marketing campaigns across paid and organic digital channels.

- Lead SEO, social media, content marketing, email marketing, and customer engagement initiatives.

- Build and optimise the digital customer acquisition funnel, from lead generation to conversion.

- Leverage marketing analytics and tools such as Google Analytics to track campaign performance and identify growth opportunities.

- Drive marketing technology (MarTech) initiatives, digital engagement, and customer experience improvement.

- Manage digital marketing budgets, agencies, and external partners.

- Build, mentor, and lead a high-performing digital marketing team.

- Collaborate with senior leadership and cross-functional teams to align digital marketing initiatives with business objectives.

Candidate Profile

- 12-18 years of experience in digital marketing, with significant experience in a leadership role.

- Strong expertise in performance marketing, SEO, social media, content, and digital customer acquisition.

- Experience in consumer-facing brands, preferably in the automotive, lifestyle, e-commerce, or related industries.

- Proven experience in managing digital marketing budgets, agencies, and teams.

- Strong understanding of Google Analytics, campaign optimisation, conversion rate optimisation, and marketing analytics.

- Ability to translate digital marketing strategies into measurable business outcomes.

- Excellent communication, stakeholder management, and leadership skills.

- MBA from a reputed institute preferred.

Interested Candidates

Professionals with strong experience in digital marketing leadership, consumer marketing, and business growth are encouraged to apply.