Head - Digital Marketing - Telecom/Subscription Business

Key Responsibilities:

- Lead digital and performance marketing strategies across multiple markets and geographies.

- Drive revenue growth, customer acquisition, retention, and overall business growth through performance marketing.

- Develop and optimize digital acquisition strategies across Google Ads, affiliate marketing, and other digital channels.

- Manage large marketing budgets and optimize channel investments to achieve cost and ROI targets.

- Monitor and improve key performance metrics including CAC, CPA, ROAS, LTV, ARPU, churn, retention, and cohort performance.

- Develop and manage relationships with telecom operators, affiliates, agencies, and digital platforms.

- Identify new digital acquisition opportunities and optimize existing channels for sustainable growth.

- Lead performance analysis and use data-driven insights to improve campaign effectiveness and commercial outcomes.

- Build, mentor, and lead high-performing digital marketing teams.

- Collaborate with cross-functional and international stakeholders across different geographies and time zones.

- Lead negotiations with external partners, agencies, affiliates, and strategic business stakeholders.

- Ensure marketing investments are aligned with business objectives, revenue targets, and profitability goals.

Required Candidate Profile:

- 15+ years of experience in Digital Marketing, Performance Marketing, or Digital Acquisition, preferably in a global or multi-market environment.

- Mandatory experience in VAS, Direct Carrier Billing (DCB), and telecom-based subscription businesses.

- Proven track record of driving revenue, customer acquisition, and growth through performance marketing.

- Strong expertise in Google Ads, affiliate marketing, and digital acquisition across multiple markets.

- Experience managing large marketing budgets and optimizing investments against cost and ROI targets.

- Strong understanding of CAC, CPA, ROAS, LTV, ARPU, churn, retention, and cohort analysis.

- Experience working with telecom operators, affiliates, agencies, and digital platforms.

- Proven ability to lead, mentor, and develop high-performing digital marketing teams.

- Strong commercial, analytical, and data-driven decision-making capabilities.

- Excellent stakeholder management, negotiation, and communication skills across geographies and time zones.