Head - Marketing - AI/B2B SaaS

Head of Marketing - AI / B2B SaaS

Location: Gurugram

Experience: 10+ years

Reporting to: CEO

About the Role:

We are looking for a hands-on, entrepreneurial Head of Marketing to build and scale the marketing and growth engine for a fast-growing AI-led B2B SaaS business serving the US market.

This is a high-impact leadership role for someone who can combine product-led growth, demand generation, digital marketing, brand building, community, content, events and AI-led marketing to drive measurable business outcomes.

The ideal candidate will be a builder, comfortable working in a high-growth environment, owning strategy as well as execution, and directly linking marketing investments to customer acquisition, pipeline and revenue.

Key Responsibilities:

1. Product-Led Growth:

- Build and own the end-to-end self-serve customer journey - from discovery and signup to product activation, paid conversion and expansion.

- Improve activation and onboarding to enable customers to experience value quickly.

- Develop self-serve and sales-assisted GTM motions across different customer segments.

- Build lifecycle marketing through email, SMS and in-product engagement.

- Drive cross-sell, upsell and multi-product adoption.

- Develop scalable playbooks for expansion into new geographies.

2. Brand, Community & Industry Marketing:

- Build a strong category narrative and establish the company as a leading AI brand within its target industry.

- Develop industry partnerships, analyst and media relationships.

- Build customer and professional communities through online and offline initiatives.

- Develop creator/influencer programs across relevant digital channels.

- Own industry events, conferences, executive forums and associations with clear pipeline objectives.

- Develop customer stories, case studies, thought leadership and other credibility-building initiatives.

3. Demand Generation, SEO & AEO:

- Build a scalable demand-generation engine across organic and paid channels.

- Own SEO as a key growth channel, including programmatic SEO and high-intent content.

- Build the company's presence across AI-powered search and answer engines such as ChatGPT, Gemini and Perplexity.

- Drive website conversion through continuous messaging, UX and funnel experimentation.

- Develop content that generates demand, improves search visibility and supports sales.

- Manage paid search, social and retargeting with clear CAC and conversion metrics.

4. AI-Led Growth & Marketing Automation:

- Build a highly automated, data-driven marketing engine using AI and automation.

- Identify and prioritise high-potential customer segments using behavioural and business signals.

- Develop automated lead identification, enrichment, routing and follow-up processes.

- Leverage AI to scale content creation, localisation and creative production while maintaining quality.

- Continuously run and measure growth experiments to identify scalable acquisition opportunities.

5. Marketing Strategy, Budget & Team:

- Own the marketing strategy, budget and performance.

- Allocate investments across channels based on CAC, payback, pipeline and business outcomes.

- Establish robust attribution from first marketing touch through customer conversion.

- Work closely with the CEO, Sales and Revenue leadership on GTM strategy, segmentation, forecasting and targets.

- Build and lead a high-performing team across growth, SEO/AEO, content, community, events, industry marketing and marketing operations.

- Establish a culture of experimentation, data-driven decision making and accountability.

- Present marketing performance, plans and investments to the CEO and Board.

Key Success Metrics:

The role will be measured on:

- Customer activation and acquisition

- Self-serve customer growth

- Product adoption and expansion

- Customer acquisition cost and payback

- Marketing-sourced pipeline

- Conversion rates across the funnel

- Organic and AI-search visibility

- Brand awareness within the target market

- International customer growth

What We Are Looking For:

- 10+ years of experience in B2B marketing, growth or SaaS marketing, with 4+ years in a leadership role.

- Experience building and scaling a marketing/growth function in a high-growth or entrepreneurial environment.

- Proven experience owning a low-touch, self-serve or product-led B2B customer acquisition funnel.

- Strong understanding of growth metrics, activation, retention, CAC, payback and pipeline attribution.

- Strong hands-on experience across SEO, digital acquisition, content and demand generation.

- Experience building community, creator, partner or industry-led marketing channels.

- Experience using events and industry platforms as measurable pipeline-generation channels.

- Strong understanding of AI-led marketing, automation and emerging AI search/AEO.

- Comfortable working with data, technology and marketing automation tools.

- Excellent written and verbal communication skills.

- Strong business orientation with the ability to connect marketing initiatives directly to revenue outcomes.

- Entrepreneurial, hands-on and comfortable operating with a lean team and limited layers.

Strongly Preferred:

Experience in one or more of the following would be an advantage:

- B2B SaaS / AI / technology

- Marketing to SMBs or local businesses

- Automotive / dealership technology

- Voice or conversational AI

- Product-led growth businesses

- Experience launching a business or product in a new geography

- US market experience

Who May Not Be a Fit:

This role may not be suitable for candidates whose recent experience has been primarily:

- Managing large marketing organisations with limited hands-on ownership of channels

- Purely enterprise ABM-led marketing

- Traditional brand/communications without measurable business outcomes

- Marketing where success has been measured primarily through awareness rather than acquisition, pipeline or revenue

Why This Role?:

This is an opportunity to build the marketing engine of a high-growth AI business, work directly with the CEO, shape the company's category positioning and create a scalable, technology-led customer acquisition model across a large international market.